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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche Macan fails moose test, Stuttgart responds

Different countries have different safety standards, but most of them revolve around a similar set of tests: front impact, side impact, offset impact, rollover... the usual. But Sweden has its own test. It's called the Moose Test (or the Elk Test), and it's unique to Scandinavia: a car has to be able to avoid a theoretical antlered mammal on the road while traveling at 43.5 miles per hour and return to its previous course without flipping over. The Jeep Grand Cherokee ran afoul of the uniquely Nordic maneuver a couple of years ago, but even more surprising is the way the Porsche Macan has reacted.
Under testing by Sweden's Teknikens Värld, Porsche's downsized crossover - specifically the Macan S Diesel, for what it's worth - didn't flip over, but it skidded off course. In real-world conditions, it follows, the vehicle could run off the road or into oncoming traffic. The testers ran the test several times, and even removed excess weight from the vehicle, and each time it reacted the same way.
In response, Porsche has explained that the behavior is the result of its Active Rollover Protection system kicking in. When the system detects that the vehicle could drastically oversteer, flip over or lose its tire, it momentarily applies the brake on the front outside wheel, allowing the vehicle to shed the cornering forces without losing it completely.

Magnus Walker turbocharges his love for the Porsche 911

He's had his fill of early, long-hood Porsche 911s - he owns at least one from each model year, from 1964 to 1973 - so Magnus Walker, a fanatic of the Stuttgart, Germany-based automaker, recently set his sights on the early Porsche 930, as documented by this XCAR video called 'Turbo Fever.' Let us translate: pretty soon Walker will own all of the earliest, non-intercooled 911 Turbos - at least one from each model year, starting at 1975 and ending at 1977 (though the 1975 911 Turbo Carrera never officially was imported to the US by Porsche, so it'll be tougher to find one Stateside).
Any Porsche enthusiast can tell you why they love their car, and it often comes down to the small details that differentiate one model year from another. One of many examples is the mid-'80s 928. They look similar, but the basic difference between a 1984 Porsche 928 S and a 1985 928 S (US-spec) is two camshafts and 54 horsepower, though each car's V8 has its own pros and cons. We'll let Magnus Walker tell you all about the 930 and what makes the first three years special, as he's becoming quite the expert on early, air-cooled 911s. When the nearly 15-minute mini-documentary was filmed, which you can view below, he already had added four early 930s to his collection!