1974 Porsche 914 on 2040-cars

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Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Robb Report chooses Porsche 911 as its Car of the Year

Robb Report has picked the seventh-generation Porsche 911 Carrera S as its 2013 Car of the Year, saying the two-door captivated its judges with "agility, driving dynamics and balance." The German coupe bested 12 others who were also in the running - the impressive list of nominees included the BMW M5, Audi S8, Ferrari FF, Mercedes-Benz SL63 AMG and the Bugatti Veyron 16.4 Grand Sport Vitesse.
Judging involved more than just throwing darts at pictures on the wall, as the publication enlisted a panel of automotive experts to test drive each vehicle for close evaluation. The panelists included 100 members of the Robb Report Club (comprised of top corporate executives and influential readers), Editor-in-Chief Brett Anderson and automotive consultant Robert Ross. Full results of the competition will be revealed in the luxury magazine's March issue, hitting newsstands in about a week. For more information, visit Robb Report online or check out the full press release from Porsche below.

Porsche inspecting 2,500 Euro-spec Macans for damaged brake boosters

Porsche is investigating a potential brake issue with 2,500 of its new Macan CUVs. The inspection focuses on the state of the brake systems following tests that discovered the brake boosters may have been damaged during assembly.
Porsche has pointed out that, despite the concern, the affected Macans still meet safety regulations. The issue is predominantly found in European-spec Macans, which according to Porsche, have been delivered to consumers. Owners of affected vehicles in Europe will be notified and asked to come in for a brief, no-cost inspection.
American consumers, though, have no reason to worry. We reached out to Porsche Cars North America, who confirmed that the vehicles in question were assembled before US-spec cars were screwed together.