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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche 911 GT3 RS facing delay over GT3 fire problems?

Porsche has never been afraid to introduce variants of its cars. However, its even higher spec, next-generation 911 GT3 RS may be delayed from its planned launch this summer while the engines in the standard GT3s (pictured above) are replaced.
A delay isn't certain, but executives want to make sure the high-strung mill is no longer a problem before they press forward with another model using it. Germany's Auto Motor und Sport asked Porsche CEO Matthias Müller about pushing back the launch, and he responded that it was too early to say. The company's current focus is making sure the engines get fixed and working on internal measures to prevent this kind of flaw in the future.
When fires claimed two 911 GT3s in Europe, Porsche initially stopped the model's sales and asked owners to stop driving them. It finally diagnosed the blazes as being caused by a loose screw on a connecting rod, which then resulted in crankcase damage and an oil leak. The company is replacing the engines on all 785 affected cars. A source told Autoblog that under 200 customers were actually affected, and the other cars were either at port or dealer lots. Hopefully, the recall doesn't postpone the road-going GT3 RS too far because we want to see what Porsche has up its sleeve.

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.