1969 Porsche 912 on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Another naked Porsche 911 GT3 RS caught in Stuttgart parking garage

With its reveal not expected until the Geneva Motor Show in April, we have to wonder why there'd be a rode-hard-put-away-wet 2016 Porsche 911 GT3 RS sitting out in the open, completely uncovered. It's one thing to be caught out on the street or in triplicate at a Swedish gas station, but it's another thing to be on what looks like daily driving duty – there's a child's seat in the passenger's throne. Instagram user Johan9ff snagged it, and in response to a query in German as to how, he answered in German (per Google Translate) that he found it in a parking garage in a fitness center in the Stuttgart suburb of Killesberg. Based on its muddy front lip and bug-spattered paint job, the coupe has been naked out on the street and traveling quickly. Out of its camouflage it looks just like we've been led to expect based on the patent photos and the recent winter spy shots, but this time we get an up-close view of the vents over the front wheels. We have one word to say about them: filthy. And if you're wondering about those turbo-like vents on the rear haunches, no, this isn't a GT2 – Porsche has said there won't be a GT2, the current race-certified GT3 RSR has those vents (occasionally found on the previous version as well), and the GT3 RS has already been leaked in scale-model form. This is it. Based on comments left on Porsche forums, production will be limited by the number of orders – the new engine won't meet European regulations coming into force, so it won't be manufactured after this year. Deliveries are said to start at the beginning of summer; those who bought the 918 Spyder will get first dibs, and you can be certain there won't be enough of these to go around. Speaking of that engine, it's said to be good for somewhere between 510 to 525 horsepower, a PDK transmission getting power to staggered wheels, 20-inchers in front, 21-inchers in the back. Johan9ff has slowly been posting Instagram photos of the beast, we're hoping he got at least one of the interior. Those seats looks mega. Bring on Geneva. Featured Gallery 2016 Porsche 911 GT3 RS News Source: Johan94ff via Instagram Spy Photos Porsche Coupe Luxury Performance

There's a Porsche Cayman under here somewhere

What we have here is the work of Dubai tuner Royal Customs that is controversial even beyond its styling. The Middle East aftermarket house says it spent fourteen months developing a bodykit for the Porsche Cayman, and the results seem to be aimed at those who wish their coupe were a 918 Spyder - the nose, strake-filled and widened rear fender, carbon fiber wing and massive diffuser all cribbing some from Stuttgart's new hybrid supercar.
Even without a buyer, the Alpha One Concept is already controversial. When WorldCarFans posted on the Royal Customs car recently, German tuner Alpha-N Performance wrote in alleging that the Dubai package copies their design from two years ago, which was also called the Alpha One, a design with which it's clear the Dubai Alpha One shares numerous cues. We asked Royal Customs about its relationship to the Alpha One car, we were told, "Yes, there is a lot we can say about the remarkable similarities all of which will be explained by our press release by Mr. Emil from Autogespot. Please wait for the official release and you will have the full exciting story. It's an 'actual success story' and not a 'replication' story."
The response is referring to an "extensive report" on the car coming out of Autogespot. Royal Customs doesn't have the Alpha One Concept on its site yet, so we're still missing quite a few details on it, such as whether the Porsche engine has been given a similarly 918-ish workover. We do know that the company says each car takes 30 days to build and it will only build three of them, which is a number that should satisfy any haters and, even more so, its buyers. You can decide which side of the fence you're on by having a close look at it in the gallery above.