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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche 919 Hybrid sets new qualifying record at Le Mans [w/video]

Porsche is getting off to a great start at Le Mans this year, setting a new qualifying lap record. Both Neel Jani and Timo Bernhardt clocked qualifying times in the latest Porsche 919 Hybrid that eclipse the previous record. At 3:16.887 and 3:17.767, both Porsche factory works drivers beat the record 3:18.51 qualifying time achieved by Stephane Sarrazin in the Peugeot 908 back in 2008. We should note, however, that these times are for the current track configuration. The outright qualifying record for any configuration still belongs to – you guessed it, also Porsche. Pedro Rodriguez pole position in 1971 in the Porsche 917 at 3:13.90. His teammate Jackie Oliver lapped even faster during the practice session at 3:13.6, and went on to set the fastest race lap that same year, which still stands at 3:18.4. The long and short of it, though, is that Porsche has been and remains the force to be reckoned with when it comes to outright pace around the French circuit. All that remains to be seen is whether the team can translate that pace into victory over the defending Le Mans winners at Audi and the reigning World Endurance Champions at Toyota. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 24 Hours of Le Mans : Porsche beats all records! As expected, this first day will be have been marked by the domination of the Porsche 919 Hybrid cars during the first qualifying practice and who totally smashed the record of the track. But let's be careful, Audi isn't far behind. In LM P2, an Oreca 05 from Team KCMG finished in front whereas the Aston Martins excelled in LM GTE Pro and LM GTE Am. During the free practice sessions that took place between 4 and 8pm, the competitors began carefully on a drying track after the afternoon rain. The red flag was presented only 5 minutes after the opening of the track because of an immobilized driver who had made a mistake (without any other consequence other than this neutralization) at braking point in the chicane ForzaMotorsport (first of the two chicanes on the Hunaudieres). The British driver Richard Bradley was the cause of this behind the steering wheel of the Oreca 05 n°47 of the Hong Kong team KCMG. The prototype LM P2 was brought back to the pits on the breakdown truck. A little later, the same Richard Bradley did the best time of the free session on this Oreca 05 n°47.

$1.4B hedge fund suit against Porsche dismissed

Investors have canvassed courts in Europe and the US to repeatedly sue Porsche over its failed attempt to take over Volkswagen in 2008 (see here, and here and here), and they have repeatedly failed to win any cases. You can add another big loss to the tally, with Bloomberg reporting that the Stuttgart Regional Court has dismissed a 1.4-billion euro ($1.95B US) lawsuit, the decision explained by the court's assertion that the investors would have lost on their short bets even if Porsche hadn't misled them.
Examining the hedge funds' motives for stock purchases and the bets that VW share prices would fall, judge Carola Wittig said that the funds didn't base their decisions on the key bits of "misinformation," and instead were participating simply in "highly speculative and naked short selling," only to get caught out.
With other cases still pending, the continued streak of victories bodes well for Porsche's courtroom fortunes, since judges will expect new information to consider overturning precedent. If there is any new info, it could come from the potential criminal cases still outstanding against former CEO Wendelin Wiedeking and CFO Holger Härter, who were both indicted on charges of market manipulation.