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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche 911 Targa 4 GTS caters to a very specific customer [w/video]

Porsche is happy to cater to some very specific buyer demographics, and the brand's newly unveiled 911 Targa 4 GTS at the 2015 Detroit Auto Show is the perfect example of that tendency. The sports coupe is aimed at the customer who wants open-air driving without a full convertible, all-wheel drive traction and a little extra performance, all wrapped in a sporty package. Launching in the US in late-April, 2015, for $132,800, plus a $995 destination charge, this high-performance Targa benefits from all of the goodies from Porsche's GTS line. That gives it a 3.8-liter flat-six boasting 424 horsepower and 325 pound-feet of twist, and the choice of either a seven-speed PDK or seven-speed manual. The model also gets the Sport Chrono package, PASM, 20-inch wheels and a sport exhaust. Picking the PDK means the Targa 4 GTS can hit a top speed of 188 miles per hour and sprint to 60 mph in 4.1 seconds. Opting for the manual makes the run to 60 take a few more ticks at 4.5 seconds and scarcely cuts the top speed to 187 mph. The Targa 4 GTS is more than just about boosted performance, and shows off some handsome styling tweaks, as well. It wears a modded front bumper with an extra opening to cool the middle radiator. Plus, the wheels are 20-inch units from the 911 Turbo S, and the Bi-Xenon headlights get smoked coverings. Inside, drivers are held firmly in place by Sport Plus seats covered partially in black Alcantara. Porsche apparently sees a hole in its lineup that a higher-performance Targa can fill, and here it is. Look below for a video of intricate top doing its fascinating dance and read the German brand's full press release about the its latest take on the venerable 911. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The new 911 Targa 4 GTS More powerful, dynamic and exquisitely styled To mark the 50th anniversary of the 911 Targa, Porsche is offering this very popular model in the more powerful and dynamic GTS version for the first time. The targa concept of the 911 Targa 4 GTS delivers very safe driving enjoyment with all-wheel drive and a rollover protection bar; it also delivers open-air fun with a targa top that stows fully automatically. Contributing to a boost in dynamic performance are the 430 hp (316 kW) GTS engine together with the standard Sport Chrono package, PASM chassis, 20-inch wheels and a sport exhaust system.

Porsche gives GT3 owners extra year of warranty, new engines in production April 22

While the auto industry reels from massive recall after massive recall, Porsche has quietly been working on a fix for an issue that's forced owners of the new 911 GT3 to park their track-ready rockets for fear of an engine fire. Thanks to a leaked letter from Porsche to a GT3 owner (which has been certified as real), we now have an idea of just where the German brand is at with the fix.
On April 22, Porsche will begin production of a new batch of GT3 engines for the 785 affected models across the globe. As you'll recall, the original issue rested with a screw joint that could loosen the connecting rod. The new engines have an "optimized piston rod screw connection," that should keep the connecting rod in place. Once technical validations are completed, production will kick off and new powerplants will be shipped around the globe for owners of the troubled cars.
Porsche will hand out a certificate to owners of affected cars once repairs have been completed, as a means of documenting the work. To make up for the trouble, Porsche will be giving owners an extra year on their new-vehicle warranty, while the 911 GT3 concierge will be reaching out to compensate them for having to park their car for so long.