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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

2014 Porsche 911 GT3 and GT3 Cup step out early

Though Porsche won't be feeding us the full 911 enchilada until tomorrow's Geneva-based festivities, we have managed to scare up some official images of the 2014 911 GT3, as well as the all-new 911 GT3 Cup. As Porsche is celebrating 50 years of the 911, we anticipate a good day for great cars.
The new GT3 looks every bit the proper successor to the racy 911 nameplate, with a fixed rear wing large enough to serve cocktails on, a curvaceous body kit and 20-inch wheels that offer a dominating on-road stance. It's a good bet that Porsche will have coaxed something like 450 horsepower from the naturally aspirated, 3.8-liter flat-six engine that hangs over the car's rear axle. A seven-speed manual and Porsche's own PDK transmission are the likely gearbox offerings.
Should the mental quickness and imposing wingery of the standard GT3 not be enough for you, future racecar driver, Porsche is also bringing a GT3 Cup car to Geneva. The German automaker has given just a few scant details about this Cup car - 460 hp on tap, a production run of just 2,400 units - including three images of the kitted out racer. Certainly more and finer details will emerge, when Porsche shines the spotlights on its new 911s tomorrow.

Porsche offers detuned Boxster and Cayman 211 in Europe

Looking at a new Porsche Boxster? First of all, we commend you on your choice, because in its latest iteration, the Boxster has sped out from under the shadow of the 911 and into its own. But now to choose: do you get the base model with 265 horsepower, the Boxster S with 315 hp, or the top-of-the-line Boxster GTS with 330 hp? It's a daunting question, considering the $10k+ price gap between each model that you could put into the gas-and-rubber jar. Same goes for the Cayman, albeit with ten more horses across the board. But as if that's not confusing enough, there appears to be another player on the field. (That is, at least, in certain European markets.)
Appearing on the company's Belgian and Norwegian sites are the Boxster 211 and Cayman 211. As you might have guessed, they pack a less substantial 211 horsepower, undercutting what we know as the base models. Instead of using a smaller engine, though, the Boxster and Cayman 211 get the same 2.7-liter boxer six, just with less power.
As a result, they're a bit slower off the line: the Boxster 211 takes between 6.1 and 6.4 seconds to get to 62, depending on exact specifications, compared to the 5.5- to 5.8-second range for the 265-hp Boxster, while the Cayman 211 is quoted at 6.2 seconds versus the 275-hp Cayman's 5.4 to 5.7 seconds. Fuel consumption and emissions, on the other hand (and as you'd expect), are better in the 211. But while Porsche Norway charges around $10k less for the 211 models, Porsche Belgium charges the same for the 211 models as it does for the next most powerful versions (from which they appear to be visually indistinguishable).