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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

Porsche finally gives up the goods on 2014 Macan

Preparing a beachhead in the marketplace for the 2014 Porsche Macan crossover has been a years-long project for the German company. We've been hearing and reporting on rumors of the vehicle from its ideation stage and have covered the Macan's birth thoroughly over the last 12 months, including teasers, rumors, spy shots, leaked videos and more. Now, just ahead of the LA Auto Show-debut of Porsche's first-ever compact crossover, the wait for details is at an end.
Porsche will offer the crossover in two flavors to start: Macan S and Macan Turbo. The S model will be fitted with a twin-turbocharged 3.0-liter V6 engine that makes 340 horsepower and will push the vehicle from 0 to 60 miles per hour in 5.2 seconds, then on to a top speed of 156 miles per hour. The Macan Turbo has even more impressive figures on all fronts: an all-new, 400-horsepower, twin-turbo 3.6-liter V6 engine; 0-60 mph in 4.6 seconds; top speed of 164 mph. Both models make use of Porsche's seven-speed PDK dual-clutch transmission as standard.
As impressive as these potent powertrains are the brakes Porsche is fitting to its new crossover. Six-piston monobloc fixed-caliper brakes live up front, grabbing 13.78-inch discs on the S model and tremendous 14.17-inch discs on the Macan Turbo. We're expecting serious stopping performance, to say the least.

Porsche announces four flavors of updated Cayenne [w/video]

The new Macan may be getting all the attention lately, but Porsche hasn't forgotten about its larger crossover - the one that put it on the map in 2002 and on the road to profitability, with over half a million sold so far. So to keep the Cayenne at the top of its game, Porsche has announced several key upgrades for the 2015 model.
For starters, Porsche has updated the Cayenne's appearance with new front- and rear-end styling. The front bumper, fenders and hood are entirely new, with air fins flanking the nose to direct air into the intercoolers (each model now being artificially aspirated), and new bi-xenon headlamps and daytime running LEDs on every model but the Turbo, which goes all-LED. Around back there's also new taillights, tailgate handle, lower rear fascia and exhaust pipes. Meanwhile the interior has been upgraded with a 918-derived sport steering wheel and reformed rear seats with available ventilation.
The bigger news is under the engine bay, where Porsche is offering four choices. The base model is gone as the range starts with the Cayenne Diesel, followed by the Cayenne S, the new Cayenne S E-Hybrid and the top-of-the-line Cayenne Turbo. The Diesel model carries over the same 3.0-liter turbo diesel with 240 horsepower. The Cayenne S however packs a 3.6-liter twin-turbo V6 that's similar to the one found in the Macan Turbo and packs the same 406 lb-ft of torque but more power at 420 hp, 20 more than either its little brother or the model it replaces to reach 62 mph in 5.2 seconds.