Porsche 911 Turbo Coupe 2-door on 2040-cars

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Porsche 911 GT3 RS getting all-new atmospheric engine

Porsche surprised many of its most puritanical enthusiasts when it took a decidedly more usable approach with the current 911 GT3. But when the new GT3 RS debuts, it promises to be a much more extreme departure. And a big part of that comes down to the engine. At the Detroit Auto Show this week, Auto Express spoke with Porsche R&D chief Wolfgang Hatz – who also happens to be head of engine and transmission development for the entire Volkswagen group. Hatz revealed that Porsche has developed a completely new engine for the GT3 RS, and while previous rumors suggested the RS would go turbo to fill in for the lack of a GT2 (and make the most out of its displacement), Hatz confirmed that it will be naturally aspirated. Considering that Porsche rarely goes downwards when it comes to 911 engine displacement, only upwards, we'd expect the new RS to pick up where the previous 4.0 left off. The new GT3 RS is also expected to pack a more extreme suspension, aero and stripped-out interior, but those hoping for an old-school approach may be disappointed to learn that the new RS will (at least at launch) only be available with the seven-speed dual-clutch transmission – though a manual version could follow if there's enough demand. In a related development, Hatz also hinted that the Cayman GT4 could debut at the Geneva Motor Show in March, with an even more extreme approach than the previous Cayman R. The new top-of-the-line Cayman is reportedly being developed to comply with GT4 class racing regulations but be fully homologated for road use. Related Video:

Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.