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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche 911 GT3 Cup ANDIAL Edition First Drive

There is only one Porsche 911 GT3 Cup ANDIAL Edition on the planet, and its owner is standing patiently in the hot pits at Oklahoma's Hallett Motor Racing Circuit, watching attentively as his prized possession circles the challenging road course at speed. I'm the lucky soul strapped firmly in the cockpit of the white-and-blue racecar. The tight carbon-fiber seat is cutting into my hips, the racket from the gearbox is making me deaf and a river of sweat is flowing off the tip my nose – blame the high ambient temperatures combined with the stress of driving someone else's expensive machine on an utterly unfamiliar circuit. But don't expect me to complain, gripe or come into the pits early, as I'm having the time of my life – I've eagerly waited nearly half-a-year for this moment, and short of me blacking out, there's no way I'm cutting it short. It's been said that ANDIAL-prepared cars and engines have claimed victories on every major racetrack in this country. Belting into the driver's seat of an ANDIAL-prepared Porsche fulfills a personal dream that started decades earlier when I thumbtacked a picture of a white Porsche 935 on my dorm room wall, its colorful bodywork stenciled with "ANDIAL" along the bottom of the driver's door. In the 1980s, the name of the privately held racing company was synonymous with Porsche and victory – it's been said that ANDIAL-prepared cars and engines have claimed victories on every major racetrack in this country. As its founders retired and the company focused on smaller specialty projects, ANDIAL's business model changed, but its relationship with Porsche remained strong. In early 2013, it was announced that the Porsche Motorsports North America, Inc. (PMNA) had purchased the brand – yet there was still no word as to how the famed ANDIAL name, an anagram made from the names of the founding members – the late Arnold Wagner (AN), Dieter Inzenhofer (DI) and former PMNA president and current consultant Alwin Springer (AL) would be used. Some answers emerged in February of this year when I received a phone call from Porsche. The company offered to have me to visit ANDIAL's shop in Southern California, which is now operating entirely under the direction of PMNA. Entering one of the shop's bays, I found myself face-to-face with a lightly used 997 GT3 Cup racecar. The vehicle was in the early stages of a complete teardown and rebuild – in preparation for its rollout in traditional red, white and blue ANDIAL livery.

Porsche considering X6-style Cayenne coupe

It was practically unthinkable when Porsche introduced the Cayenne in 2002. An SUV... from Porsche? Purists balked, but customers flocked, and the Cayenne propelled the its holding company into such profitability that it practically took over the entire Volkswagen Group. It's now been twelve years since the original Cayenne arrived as the first production Porsche with more than two doors, and Zuffenhausen has since followed up with the Panamera, the Macan and the second-generation Cayenne. But it isn't about to stop there.
The latest intel coming in from overseas suggests that Porsche is in the advanced stages of designing a slant-back, five-door Cayenne coupe to take on the likes of the BMW X6 and upcoming Mercedes-Benz MLC. Though the business case (however solid BMW may have already demonstrated it to be) is still being considered, if approved it would join the upcoming third-generation Cayenne on the production line in Leipzig as early as 2018 - a year after the new Cayenne itself is expected to arrive.
The Cayenne coupe would share much with the more conventional MkIII Cayenne (and for that matter the next Audi Q7 and VW Touareg as well as the Lamborghini Urus and Bentley Falcon) but differentiate itself with a more stylish (if less practical) roofline and an altogether sportier attitude. Autocar reports that the design calls for tauter sheetmetal and sportier cabin inspired by the 918 Spyder. Pricing would be positioned a good 15-20 percent higher than the regular Cayenne, and the "coupe" version would likely be offered with most, if not all of the engines available in the conventional version - including gasoline, diesel, turbo and possibly even hybrid options ranging all the way up to the 550-horsepower Turbo S.