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Lamborghini could be sold or spun off from the Volkswagen Group

Volkswagen is reportedly considering a sale or stock listing for its high-end Lamborghini brand. The German automaker is looking to fold the Italian supercar brand into a separate legal entity, reports Bloomberg, which cites "people familiar with the matter" who don't want to be identified "because the deliberations are confidential and no decisions have been made." Any of this sound familiar? The goal of spinning off Lamborghini would be to stockpile more cash and other resources for VW's massive planned push into electric vehicles. Back in March, reports circulated that Volkswagen's "Vision 2030" corporate plan might include plans to focus on the brand's core brands — VW, Audi and Porsche. That means the futures of fringe players like Lamborghini, Bentley, Bugatti, motorcycle brand Ducati and design firm Italdesign (and note this isn't a comprehensive list of brand's under the expansive VW Group umbrella) are up in the air. VW, according to the report, is targeting a market value of $220 billion, which is a big jump from the brand's current $89 billion valuation. Bloomberg pegged Lamborghini's valuation at around $11 billion back in August, buoyed by sales and profits generated by the introduction of the Urus sport utility vehicle. On the flip side, Lamborghini is currently grappling with how best to update its supercar lineup in the face of ever-increasing emissions regulations.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Porsche says turbo'd 911 engines will still be revvy

Porsche fans really, really don't like change. Remember when the 911 moved away from air-cooled engines? Now, as the company prepares to move the vast majority of the 911 line away from naturally aspirated powerplants, one of the brand's highest ranking officials is speaking out to prevent a similar outcry. Dr. Heinz-Jakob Neusser, the head of powertrain development for the Volkswagen Group and a board member of the VW brand, told Car that turbocharging won't take away from the rev-happy nature of Porsche's current engines. "Turbocharging is possible with higher revs – it's not true to say that turbocharged engines must stop at 6000rpm," Neusser told Car at the 2015 New York Auto Show. "That's not true... If you look at McLaren, they already have in production turbo engines with high revs." With turbocharged engines, Nuesser explains, there's no need to go for a super high redline, because engineers are trying to spread the torque over the entire rev range. "It makes no sense to go to 10,000 rpm with a turbocharged engine," Neusser told Car. The other big concern that comes with the switch to turbocharging focuses on the 911's iconic flat-six exhaust note. Maintaining the car's well-known acoustic character shouldn't be an issue, Neusser said. "Noise is not a problem," adding that the Volkswagen Group knows a thing or two about building sweet-sounding turbos. "Look at the 911 Turbo; it has an extremely expressive noise today – that is not a problem. At the other end of the scale, the Golf R has it too," Neusser told Car. "You won't miss character with turbos, I promise." According to Car, the new turbocharged engines will arrive later this year at the 2015 Frankfurt Motor Show, as part of the current 911's facelift. Featured Gallery Porsche 911 Coupe: Spy Shots View 9 Photos News Source: CarImage Credit: CarPix Frankfurt Motor Show Porsche Performance turbocharging volkswagen group