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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Force India F1 driver Nico Hulkenberg will drive a Porsche at Le Mans

Sahara Force India Formula One driver Nico Hulkenberg is officially part of the Porsche factory team for next year's 24 Hours of Le Mans; the last time a current F1 driver got permission from his team to compete in the world's biggest endurance race was in 2009 when Toro Rosso let Sebastien Bourdais pilot for Peugeot. That will make it an even busier May and June for Hulkenberg, who will get to know the 919 Hybrid in race trim by driving the 6 Hours of Spa on May 2. He'll follow that with two F1 races in May, then do the Le Mans practice day on May 31, race for Force India at the Canadian Grand Prix on June 7, be in action for Porsche at Le Mans the next weekend, then back in a Force India the following weekend in Austria. Hulkenberg is the first driver to be named for Porsche's third LMP1 in next year's race, and we already know that former F1 colleague Mark Webber will be in one of the other cars. The other two drivers joining the German haven't been named yet, but speculation is that Porsche GT drivers in the manufacturer team are on the shortlist. Numerous observers also think it could be a suitable job for a certain Englishman who might have competed in his last race for McLaren...

EVO "2012 Car of the Year: The Track Battles" is a sports car salmagundi

EVO has come out with another gotta-watch-it video, throwing its 2012 Car of the Year contestants around the UK's 1.5-mile Blyton Park track. It's actually a 15-minute teaser for the full-length DVD detailing the magazine's Car of the Year selection, but the tease is worth every penny free second.
Tiff Needell and sports car racer Richard Meaden handle the wheel duties, the two driving five pairs of sports cars: Lotus Exige S vs. Porsche Boxster S, Morgan Three-Wheeler vs. Toyota GT86, BMW M135i vs. Porsche 911, Mercedes-Benz C63 AMG Black Series vs. Alpina B3 GT3, the marquee event pits the McLaren MP4-12C vs. the Pagani Huayra. After a head-to-head lap with commentary during drifts, Meaden takes each car out to set a representative lap time.
You'll find the verdicts, lots of tire smoke, and lines like "Anything you can do sideways I can do sideways" in the video below.