2009 Porsche 911 Turbo Cabriolet on 2040-cars

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Porsche expects to hit 200k sales target 3 years early

When Porsche launched the Cayenne, enthusiasts and purists – in between fits of rage – rationalized the SUVs existence by imagining that the money it brought in would guarantee the company's continued ability to produce the many beloved versions of its 911. The same was said when the Panamera arrived, and again when the Macan was unveiled. What probably wasn't imagined when these three more mainstream vehicles joined the Porsche catalog, was how dramatic an impact they'd have on the company's sales figures. The company expects 2015 to be a banner year, as it aims to hit a 200,000-unit sales goal three years ahead of schedule. Porsche sold nearly 190,000 units in 2014, a gain of 17 percent over 2013, while its year-over-year sales for December were up 39 percent. Considering Porsche made these gains before the full impact of the new Macan could be felt, it's no wonder the company is so keen on 2015. Porsche has already moved 45,000 Macans, which would be impressive on its own, were it not for the way the CUV is elevating the brand. According to a report from Reuters, two-thirds of the company's Macan deliveries have been to first-time Porsche customers. Considering these two facts, it will be extremely interesting to see the impact Porsche's newest model has on its sales over a full calendar year.

Dealers mobilize to protect their margins from automaker subscription services

Six individual auto brands — Lincoln, Cadillac, Porsche, Mercedes, BMW and Volvo — have established or are trialing a vehicle subscription service in the U.S. Three third-party companies — Flexdrive, Clutch and Carma — run brand-agnostic subscription services. And three automakers — Mercedes-Benz, BMW, and General Motors — have also launched short-term rental services. Dealers, afraid of how these trends might affect their margins, are building political and lawmaking campaigns to protect their revenue streams. So far, three states are investigating automaker subscriptions, and Indiana has banned any such service until next year. It's certain that those three states are the first fronts in a long political and legal battle. Powerful dealer franchise laws mandate the existence of dealers and restrict how automakers are allowed to interact with customers to sell a vehicle. On top of that, Bob Reisner, CEO of Nassau Business Funding & Services, said, "Dealers and their associations are among the strongest political operators in many states. They as a group are difficult for state politicians to vote against." In California earlier this year, the state Assembly debated a bill with wide-ranging provisions to protect against what the California New Car Dealers Association called "inappropriate treatment of dealers by manufacturers." One of those provisions stipulated that subscription services need to go through dealers, but that item got stripped out when dealers and manufacturers agreed to discuss the matter further. In Indiana, Gov. Eric Holcomb signed a moratorium on all subscription programs by dealers or manufacturers until May 1, 2019, to give legislators more time to investigate. Dealers in New Jersey have taken their campaign to the state capitol, asking that the cars in subscription programs get a different classification for registration purposes. Automakers run the current subscription services and own the vehicles. Sign-ups and financial transactions happen online or through apps, leaving dealers to do little more than act as fulfillment centers to various degrees, with little legal recourse as to compensation amounts when they're called on to deliver or service a car. That's a bad base to build on for business owners who've sunk millions of dollars into their operations.

Porsche 911 going all-turbo this year save for GT3 and GT3 RS

The coming Porsche 911 GT3 RS will represent another high-water mark for the brand, and another milestone. Its 500-or-so horsepower and extreme aero are predicted to lop more than five seconds off the 7:20 Nurburgring lap time of the current GT3, making it "comfortably less" than 7:20. Beyond that, its naturally-aspirated 3.8-liter will form the basis of the turbocharged engines going into the standard range of 911s later this year as 2016 models. That's right – if you're looking for a sub-GT3 911 that gulps its air without compressed assistance, then you've only got a few months to get a new one into your garage. Emissions regulations are the reason, of course, with Porsche's R&D chief Wolfgang Hatz saying that, "Every new model will have lower CO2 than before," and "if you look at euro per g/km, then it's turbo." We don't know what the engine lineup will look like, however; a few months ago Car reported that the base 911 would get a smaller-displacement version of the engine, while the S would stick with 3.8-liter displacement and jump to 520 horsepower, which is the same as the current Turbo. After that, Hatz said, "at the end of the decade electrification has to be the next huge step." That means a hybrid 911 is being cooked up somewhere. Yet even as the brand leaps into the new, there's a chance it could dip a toe back into the old: the 911 GT3 RS will launch with a PDK, but Hatz's team is considering adding the option of a seven-speed manual. Elsewhere in the range, the Cayman GT4 is being engineered by Porsche Motorsport as an entry-level racer, with more power than the current Cayman GTS to go with some serious weight loss. They are also developing a track-only model for privateers. The standard Boxster and Cayman will get turbocharged flat-four engines, but there'll be a sporty Boxster that also loses weight and gets more power than the 325-hp Boxster GTS. And that mid-level supercar that's been floating in the ether for years and supposedly sent to purgatory again just last November? It's on the way by 2020 "at the latest," and will use a version of the new V8 that will eventually go into the Cayenne and Panamera. Featured Gallery 2015 Porsche 911 GT3 RS: Winter Testing Spy Shots View 13 Photos News Source: Top Gear, AutocarImage Credit: CarPix Green Porsche Emissions Convertible Coupe Hybrid Luxury Performance Supercars porsche 911 gt3 wolfgang hatz porsche supercar