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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

The 10 car brands most expensive to maintain over 10 years

Car maintenance has got to be one of the least fun things you can do with your free time, right behind going to the dentist and filing your taxes. However, depending on the brand you buy, your time spent at the shop could be much more than you bargained for. Consumer Reports’ new study on the most- and least-expensive-to-maintain car brands found that European car companies are most likely to break your wallet with costs nearly five times that of the automakers at the other end of the spectrum. Land Rover had the highest ten-year maintenance costs, at an average of $19,250. Porsche was second worst with $14,090 in costs. 10 car brands most expensive to maintain over 10 years: Land Rover: $19,250 Porsche: $14,090 Mercedes-Benz: $10,525 Audi: $9,890 BMW: $9,500 Volvo: $9,285 Infiniti: $8,500 Acura: $7,800 Mini: $7,625 Subaru: $7,200 The Euro brands at the “top” of this list arenÂ’t all that surprising. Land Rover has consistently landed as one of the most expensive vehicle brands to maintain for years now, though Porsche is generally viewed as being one of the more solid performance brands. That could suggest that some models donÂ’t always require more repairs, but the fixes they do need are significantly more expensive. Tesla, Buick, and Toyota were the three cheapest to maintain car brands, with 10-year maintenance costs of $4,035, $4,900, and $4,900, respectively. Consumer Reports noted that these numbers could be slightly skewed due to the fact that some automakers offer free maintenance for the first few years of ownership, and all companies cover their new vehicles for at least a few years after the purchase. Routine maintenance is a great way to avoid costly repairs over time, as itÂ’s much cheaper to catch a problem before it starts causing other issues. Check your oil, rotate your tires, and avoid driving like a wild person, and youÂ’ll likely fare much better than others, even if you own one of the scarier-to-maintain brands.

Porsche 356 Outlaw is the other Continental

In Porsche parlance, 'outlaw' basically means 'hot rod,' and that definition can vary from person to person. For Jack Griffin and his 1955 Porsche 356 Continental, it means taking a great car to start with and reworking it to become a classic coupe that fits its driver perfectly. The latest video from Petrolicious highlights Griffin's 356 and all of the personalization he has in the beautiful ride.
Griffin acquired this 356 in 1994, but it came in rough shape. That made it the perfect canvas to transform the coupe into the Porsche of his dreams. On the outside, only things like the hood-mounted fuel filler, louvered decklid and Fuchs wheels give it away as something special, but underneath, it is modernized to be a faster, more robust car. Griffin considers it "a piece of art on wheels."
Hearing the Continental name associated with Griffin's Porsche might be throwing you, since it's normally more associated with Lincoln, but Griffin tells the whole story of what makes it so special on his '55 in the video. Scroll down to get an automotive history lesson and check out this fantastic 356 hot rod.