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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Porsche 991 vs. 930 Flatnose in 911 Turbo convertible faceoff

The Porsche 911 Turbo has a legacy of being a tough car to drive. With a ton of power set right over the rear wheels, its reputation is to lose control as soon as the driver stops concentrating. However, this isn't quite so true anymore. The modern ones are tamed through technology with things like hydraulically controlled engine mounts, not to mention all-wheel drive. In its latest video, Autocar tries to decide whether 25 years of progress really makes the turbo a better vehicle.
It's summer, so what better version to compare than the 911 Turbo Cabriolet? In one corner, Autocar has the latest and greatest 2014 version pumping out 513 horsepower and 486 pound-feet of torque with a seven-speed dual-clutch gearbox. Its challenger is a 1989 911 flatnose convertible sporting 326 hp and 347 lb-ft of torque. It's a truly rare car in the UK with only eight of them remaining on the roads in that region.
Granted, this test isn't so much a battle as it is a comparison. There's no question that the modern 911 would beat the classic in practically every objective category. What the video aims to find out is whether the flatnose is better in subjective measurements like its "feel." Scroll down to watch these two droptop Porsches square off.

Porsche 356 Outlaw is the other Continental

In Porsche parlance, 'outlaw' basically means 'hot rod,' and that definition can vary from person to person. For Jack Griffin and his 1955 Porsche 356 Continental, it means taking a great car to start with and reworking it to become a classic coupe that fits its driver perfectly. The latest video from Petrolicious highlights Griffin's 356 and all of the personalization he has in the beautiful ride.
Griffin acquired this 356 in 1994, but it came in rough shape. That made it the perfect canvas to transform the coupe into the Porsche of his dreams. On the outside, only things like the hood-mounted fuel filler, louvered decklid and Fuchs wheels give it away as something special, but underneath, it is modernized to be a faster, more robust car. Griffin considers it "a piece of art on wheels."
Hearing the Continental name associated with Griffin's Porsche might be throwing you, since it's normally more associated with Lincoln, but Griffin tells the whole story of what makes it so special on his '55 in the video. Scroll down to get an automotive history lesson and check out this fantastic 356 hot rod.