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Techart modified Porsche 911 Turbo S packs 620 hp, 0-62 in 2.8 seconds

Considering how many absolutely ridiculous tuner cars are featured in Geneva (stay tuned to see plenty, as our coverage continues), it's often refreshing to see some of the more modestly modified cars, like this new Porsche 911 Turbo S from the folks at Techart. Visually, there's a subtle body kit, new wheels, a new spoiler, and some lame decals on the front end, but it basically ends there. That's because Techart's mission is really about higher performance. Increased dynamism, as the Germans say.
An ordinary 911 Turbo S produces 560 horsepower and 516 pound-feet of torque. But the Techart kit adds 60 hp and 96 lb-ft to those already high numbers, for a coupe that dishes out a total of 620 hp and 612 lb-ft. Techart says that, in Sport Plus mode, its modified 911 Turbo S will accelerate to 62 miles per hour in just 2.8 seconds, and the top speed has been increased to 204 miles per hour. Crazy stuff.
To further drive its performance upgrades home, Techart has fitted this 911 Turbo S with a sport exhaust system with valve control, for a more robust exit interview, at the push of a button. We imagine it sounds awesome. Have a look at the Techart Turbo S in the gallery, above.

Despite premium carmakers going downmarket, luxury auto sales stick at 10-11%

According to research conducted by global information company IHS Automotive, the leporine birthing of new models by luxury manufacturers over the past six years hasn't increased their market share in the US. Even as car sales reached 15.6 million units, IHS says what's happened instead is that luxury buyers are merely moving from one brand to another, moving from larger luxury vehicles into hot segments like compact luxury crossovers or leaving the market at the same rate as other buyers enter.
Whether broken out by makes or by segment, market share has rollercoastered inside a narrow band from 10.5 to 11.5 percent since "at least" 2008. Closer investigation reveals the shifting boundaries in the aspirational pond, with brands like Mercedes-Benz and Audi gaining territory as Lexus and Lincoln lost it, and Saab and Hummer were buried, dead, under it. One neat note is that Tesla has gone from a share of zip to .12 percent.
The subcompact and compact crossover segments show growth, with those little high-riders jumping from .3 percent to 1.16 percent of overall industry sales. Their rise, though, is concomitant with the decline of four other segments: compact and midsize cars and fullsize cars and SUVs. We think the next few years that will tell if the small-car expansion can overcome the large-car retraction, with a phalanx of smaller offerings like the CLA only recently hitting the market and others like the GLA, Macan and Q1 doing so in the near future.

Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?