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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Watch onboard video of the Porsche 918 Spyder's record 'Ring lap

"Pics or it didn't happen!" You could almost hear the Internet shouting this when news started to trickle in about a sub-seven-minute Nürburgring lap by the new Porsche 918 Spyder. Well, after an official press release, which we ran earlier today, we have your "pics." Moving pics, to be more exact. Porsche has released on-board footage of the 6:57 lap.
The video, which runs about eight-and-a-half minutes, and shows the 918 from inside the car on a flying lap of the German track. Perhaps what's remarkable is just how undramatic it all looks. Sure, there's some sawing at the wheel from test driver Marc Lieb (one of three testers, including legendary rally king Walter Röhrl), but he makes wrangling the Martini-liveried 918 look kind of easy.
Take a look down below for the full, on-board video, and then click over and read our initial write-up from earlier this morning and take a glance at the more stylized video that Porsche originally posted.

Ruf RGT 4.2 offers 518 hp of naturally aspirated power

Ruf has a reputation for building some fast interpretations of the Porsche 911, and the company's latest RGT 4.2 at the Geneva Motor Show provides an interesting point of comparison compared to the new GT3 RS that's debuting there. In terms of pure power, the Ruf wins out. The company crafts a flat six with 4.2-liters of displacement making 518 horsepower and 369 pound-feet of torque with a top speed of 200 miles per hour. In contrast, the latest GT3 RS gets 500 ponies and 338 lb-ft of twist from its direct-injected 4.0-liter mill. Depending on your desires, the RGT 4.2 might have the preferred gearbox too with its six-speed manual versus the Porsche's PDK. Styling is also going to come down to personal tastes between these two. The RGT 4.2 has an almost old-school racing look with its bolted-on fender flares, five-spoke wheels, thick carbon fiber rear wing and lower front air dam. Inside, there's also an integrated roll cage. The RS, on the contrary, appears thoroughly modern with its big fender intakes at the back, slashes just behind the front wheels, CFRP hood and magnesium roof. Check out Ruf's naturally aspirated monster on the Geneva show floor in the gallery, above. The RGT 4.2 maintains a long tradition of Ruf supercars with its outrageous driving performance. Unveiled in 2000, the first RGT was characterised by its powerful, torquey normally-aspirated flat-six engine. With a significantly reduced all-up weight and sports-oriented suspension system, the RGT was an extremely impressive driving machine.Now, in 2015, the RGT remains true its original concept, though its external appearance is clearly more athletic. The wheel arches are more bulbous and the front facade presents huge round air intakes for more effective cooling. The chassis is reinforced by RUF's hallmark Integrated Roll Cage (IRC). Propulsion is provided by its virile 4.2-litre six-cylinder, normally-aspirated engine, developing 525bhp and 500Nm of torque, featuring dry sump lubrication with external oil tank. A proper driving machine for sure POWER 525 PS / 386 kW @ 8.370/min TORQUE 500 Nm @ 5.820/min DISPLACEMENT 4178ccm TRANSMISSION 6-speed manual gearbox TOP SPEED 322 km/h FUEL CONSUMPTION urban 19,8 l/100km non-urban 9,8l/100km combined 13,6 l/100km CO2 emissions 317g/km Effizienzklasse G Related Video: