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Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

Win a trip to the Porsche Experience Center, including track time in a 911

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. Enter this sweepstakes today and get 150 bonus entries by signing up for the Autoblog Newsletter right here! The feeling of getting a new car is wonderful. Winning that new car, especially your dream car, feels even better, or so we would imagine. And Omaze is here with a chance to experience that feeling. Plus, between now and March 4, if you enter to win a car you'll also be entered to win a trip to the Porsche Experience Center. According to Omaze, one winner and a guest "will receive receive a one-day performance driving experience at the Porsche Experience Center in Los Angeles or Atlanta, which will include: 1.5 hours driving either a Porsche 911 GT3, a 911 Turbo S, or any vehicle available at the Porsche Driving Experience Center of equal or greater value (actual vehicle to be driven is subject to scheduling availability), on Porsche's private race track with a professional driver." Flights and accommodation will also be covered.  You’re probably asking yourself, what does it take to win? First of all, according to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." $10 will get you 100 entries in this sweepstakes, while $50 will get you 1,000 entries and $100 will get you 2,000 entries. The best part? Each paid entry raises money for a worthy cause. See more about these causes at Omaze. Here are our favorite vehicle giveaways weÂ’ve found online this week. Win a 1958 Porsche 356 A - Enter at Omaze Every now and then, a car comes along in a sweepstakes that makes you wonder why in the world they would be giving something so beautiful away for pennies on the dollar.

Mark Webber hospitalized as Porsche takes first WEC victory, Toyota wins championship [UPDATE]

It was a mixed bag for the Porsche team at the 6 Hours of Sao Paulo this weekend – the last race of its first season in the FIA World Endurance Championship. On the one hand, the German team took its first win since launching its LMP1 effort at the start of this season. On the other, its star driver suffered a massive crash that left him in the hospital. The crash occurred with less than half an hour to go when Mark Webber, who was running sixth in the #20 Porsche 919 Hybrid, lost control at Turn 14 at the Interlagos circuit – the same spot where he crashed his Jaguar F1 car during the 2003 Brazilian Grand Prix – and crashed tail-first into the barrier. Both Webber and Matteo Cressoni (driver of the #90 Ferrari 458 Italia with which Webber collided) were evacuated to the trackside medical center and were then taken to the nearby Hospital Bandeirantes. Both were reportedly conscious throughout but are undergoing further testing, described as being in "satisfactory" condition by the FIA medical official on the scene. The occurrence of the crash so close to the end of the race, and the time it took to clear the wreckage, meant there was not enough time for a restart, so the race was completed under the safety car. But when the field did cross the finish line, it was the #14 Porsche 919 Hybrid driven by Romain Dumas, Neel Jani and Mark Lieb that took the checkered flag – marking the first time that Porsche has won an endurance prototype race since 1989. Of course, that solitary victory was not enough for Porsche to take the title, which went to the Toyota TS 040 driven by former F1 drivers Sebastien Buemi and Anthony Davidson, who finished the race in second place ahead of the Audi R18 E-Tron Quattro driven by the retiring Tom Kristensen and his co-pilots Lucas di Grassi and Loic Duval. Top honors for the season in LMP2 went to Sergey Zlobin for SMP Racing in the Oreca-Nissan, while Ferrari took the GT title. UPDATE: Mark Webber released the following statement on his condition: "I'm quite sore this morning, am pretty bruised and have got a stinking headache. I've got no recollection of the accident or how it happened. The team is looking into the details to find out more.