1998 Porsche 911 C2s on 2040-cars

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Porsche's Mauer recalls the history of the 918 Spyder, hints about next-gen 911

The night before Porsche handed me the keys to its 2015 Macan to drive on both road and track, the company threw together a great dinner for the assembled media in Leipzig. Hosted in Porsche's spaceship-shaped customer delivery center in the eastern German town, I'll admit that I spent the bulk of my night grabbing hors d'oeuvres from passing waiters (they do a nice tuna sashimi), milling around a collection of historic and interesting vehicles on the top floor and gulping down Warsteiner.
In an era of mega car companies, the story of how the 918 came to be was really refreshing.
Before the evening was over, however, Porsche design chief Michael Mauer stopped by my table to exchange pleasantries and thank us all for coming out to drive the Macan. My fellow diners and I passed a pleasant half-hour or more picking the brain of the forthcoming Mauer, and somehow or another, the topic turned to Porsche's newest supercar, the 918 Spyder. In an era of mega car companies (the Volkswagen Group included) and massive development teams, the story of how the 918 came to be is really refreshing.

Wandering the Chopard Heritage Tent at Rennsport Reunion V

Porsche has a ton to celebrate at its Rennsport Reunion V being held at Mazda Raceway Laguna Seca this weekend. While some other luxury carmakers are hurting, Porsche sales are up. The 919 Hybrid won Le Mans in only its second year of competition, then came to America and won the World Endurance Championship race at Lone Star Le Mans in Austin, Texas the weekend before Rennsport Reunion. It just introduced its 2017 911 Carrera with a turbocharged engine for the first time ever for the line, and our initial impressions from the passenger's seat are that it's pretty good. And humor us while we have this out for the conspiracy theorists, but one can imagine some back-room celebrations since with Porsche Chairman Matthias Muller's promotion on Friday, September 26, Porsche completed its takeover of Volkswagen. Remember when that was a thing, when 16-year Porsche CEO Wendelin Wiedeking tried to work the stock market to get control of VW but failed, so VW swallowed up Porsche instead? More concretely, around 50,000 people have come to the Reunion, and there are 1,400 Porsches parked in all the corrals. This year's event is devoted to Le Mans, with eight of the brand's 17 winners in attendance. We spent most of our time on the penultimate day in the Chopard Heritage Display, though, wandering through four rows of vintage machinery. The vehicles were even more instructive than they were beautiful - the Spyders, the RS editions, the Abarth-bodied racers, the company's first flat-eight race car, the 911 SCRS rally cars that led to the shows-topping 959, all help explain in metal what Porsche is referring to in its press releases and when it puts out special editions. They teach the history of personnel inside and outside of Porsche, too: like that Ferdinand Piech led the team that created the famous-on-sight 1968 917K at the same time as he was leading development of the Porsche 914; and that one of our own colleagues, the late Denise McCluggage, drove to victory in the 1957 Watkins Glen Grand Prix in a 1954 Porsche 550 Spyder 1500RS. There's a huge, captioned gallery above of just some of the wares parked in the Chopard Heritage Display. Have a look and a read, and the next time a Porsche rolls out a commemorative limited edition, one of these could be the car they're looking back at. Related Video:

1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth