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Gooding's Pebble Beach auction tops $128 million in sales

While the million-dollar cars are now packed up for Monterey Car Week, the auction results keeping rolling in. Gooding & Co. set a two-day company record by moving over $128 million in beautiful classics during the event. Of the 115 lots that sold, three brought over $10 million, and 26 more went for over a million. In a surprise to no one, a Ferrari led the way when a 1961 250 GT SWB California Spider sold for $16.83 million. That was a new single-lot record for the auction house. In a close second place, a 250 GT SWB Berlinetta Speciale previously owned by famed auto designer Nuccio Bertone went for $16.5 million. Rounding out the top three, a 1982 Porsche 956 that won Le Mans in 1983 cleared $10.12 million. Porsche also grabbed fourth place with a 1960 RS60 going for $5.4 million, and rounding out the top five was a 1957 Ferrari 410 Superamerica Series II Coupe for $5.1 million. Check out the gallery above for a look at many of the beautiful vehicles in the sale. While the press release below lists the top sellers, you can check out the prices and info for all of the lots on Gooding's website, here. Gooding & Company's Two-Day Pebble Beach Auctions Realizes More Than $128 Million 3 cars sell above $10 million, 26 cars above $1 million New auction records broken for Ferrari and Porsche Pebble Beach, Calif. (August 17, 2015) – Gooding & Company, the official auction house of Pebble Beach Concours d'Elegance®, realized more than $128 million at its Pebble Beach Auctions this weekend, resulting in a two-day sales company record. During the two-day sale, the auction house sold 115 of 129 lots, an 89% sale rate and their highest ever average price of $1,113,896 per car. During the auction weekend, an impressive 26 cars sold over the $1 million mark including three vehicles over $10 million. World records were broken as new market standards were set for Ferrari and Porsche, including a 1961 Ferrari 250 GT SWB California Spider (sold for $16,830,000), 1962 Ferrari 250 GT SWB Berlinetta Speciale (sold for $16,500,000), Le Mans-winning 1982 Porsche 956 (sold for $10,120,000), 1960 Porsche RS60 (sold for $5,400,000), 1957 Ferrari 410 Superamerica Series II Coupe (sold for $5,087,500), and a 1988 Porsche 959 Komfort (sold for $1,732,500). David Gooding, President of Gooding & Company: "New bench marks were set and our company hit a new record for highest two-day sale.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche CEO hints at Macan GTS, expects brand sales growth to 200K+

Porsche is expecting big things from its little Macan, with CEO Matthias Mueller announcing that not only is a sportier GTS model being considered, but that the CUV will almost certainly help push Porsche beyond its 200,000-unit-per-year sales goal three years earlier than expected.
"We're transferring the genes of the Porsche brand into a new market segment," Mueller said during a speech to kick off Macan production, according to Automotive News Europe. Macan demand should push the brand past 200,000 sales, Mueller said, confirming what we reported back in August. And if Porsche really has a hit on its hands, it is able to boost production of the sporty crossover beyond its initial capacity of 50,000 units, according to the brand's CEO.
Provided that the Macan is the success Porsche hopes it will be, Mueller hinted that the range could expand beyond the initial Macan S and Macan Turbo. "GTS versions have a tradition at Porsche," Mueller said. "We haven't made a final decision yet regarding the Macan, but I'm sure it makes a lot of sense."