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Porsche names new motorsport chief

Though it may have expanded into crossovers and sedans, Porsche is still a company with racing at its heart. You might even argue that Cayenne and Panamera sales only serve to fund the company's motorsports activities. Competition-spec 911 coupes still make up a large portion of the grid in any GT racing series, and those activities are presided over by the Porsche GT division (separate from its LMP1 program), which has just announced a changing of the guard.
Porsche's GT unit - which is responsible both for racing models like the 911 RSR and road-going models like the 911 GT3 - has until now been steered by Hartmut Kristen (pictured above, left) in his capacity as Vice President of Motorsport at Porsche AG. During his ten-year tenure, Kristen gave birth to the RS Spyder that competed in the American Le Mans Series and the pioneering 911 GT3 R Hybrid. He also fostered what Porsche characterizes as "arguably the most comprehensive youth development program in motor racing" and saw the marque return to Le Mans last year with a dominant 1-2 class victory.
Kristen, now 59 years old, is leaving the German automaker, but will remain an advisor to the company's R&D department. Taking over as VP of Motorsport will be Dr. Frank-Steffen Walliser, who has until now been head of the 918 Spyder project (a responsibility he will continue). Walliser (pictured above, right) was previously Porsche's general manager for motorsport strategies and will now be responsible for Porsche's GT projects on and off the track, while Fritz Enzinger continues at the helm of the LMP1 program in pursuit of better results next year than the 919 Hybrid achieved at Le Mans last month.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche sells final 918 Spyder amidst excellent year of sales

2014 has been a banner year for Porsche, as the company has moved over 169,000 units through November, an increase of around 12,000 units over the same period in 2013. During last month alone, the company's sales saw a year-over-year jump of 25 percent. The European market, meanwhile, saw an 18-percent jump in sales, while its North American efforts have jumped 13 percent. "This strong November is evidence that our strategy is working extremely well," Porsche board member Bernhard Maier said in the accompanying statement. "It also confirms our commitment to taking advantage of every opportunity presented in the global markets." Those notable sales gains aside, this latest sales report comes with some bad news for the overwhelming majority of Porsche fans – the last 918 Spyder has been sold. All 297 cars have been spoken for, with US deliveries set to begin soon. According to Porsche, there are currently around 100 Spyder owners spread across Germany and China. Porsche exceeds previous year's sales by November Last unit of the 918 Spyder sold Atlanta. Porsche AG increased global deliveries to customers from January to November this year to more than 169,000 vehicles, already exceeding the overall total for 2013 of 162,145 new vehicles. This represented a growth of 15 percent over the same period last year (January to November 2013: 147,290 vehicles). In the month of November, Porsche delivered 17,700 vehicles – an increase of one quarter over the same month last year. "This strong November is evidence that our strategy is working extremely well," said Bernhard Maier, Member of the Executive Board – Sales and Marketing of Dr. Ing. h.c. F. Porsche AG. "It also confirms our commitment to taking advantage of every opportunity presented in the global markets." In Europe, Porsche delivered 54,500 vehicles from January to November 2014 – an increase of 18 percent over the previous year, with the domestic German market accounting for 22,200 of the sales. The American region also showed a significant 13 percent increase over last year with a total of 51,600 deliveries. In addition, November announced the finality of sales for the 918 Spyder hybrid super sports car. With a limited run of 918 units, the majority of the cars – 297 – will be shipped from the Zuffenhausen manufactory to buyers in the USA. In both Germany and China there are already around 100 proud new owners who have taken delivery of the super sports car.