1991 Porsche 911 Carrera 2 on 2040-cars

Auto blog

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche 918 Spyder gets tiny recall for rear control arms

As the recent US recall of a single Koenigsegg Agera shows, even low-production supercars aren't immune from safety campaigns. Now, there's another example that even the fastest cars can have their faults. The Porsche 918 Spyder is a pretty fantastic vehicle for its ability to mix hybrid fuel economy and incredible amounts of power, but Porsche has a problem on a few units of its halo model.
According to the recall document from the National Highway Traffic Safety Administration, Porsche needs to inspect and possibly repair five 918s in the US because the rear axle control arms may break, which could cause a loss of control while driving. In the full defect notice, Porsche says that it first noticed the problem on June 26 when the parts failed during "heavy duty durability testing (extreme race conditions)" at the Nardo test track in Italy. It transported the components back to the company's lab for inspection, and on July 18 it issued a stop-sale to inspect the suspension parts on the supercar. The automaker also contacted owners by phone to warn them not to use the car on track, until repaired.
The affected 918s will be inspected, and if the cars have the bad parts, the control arms are will be replaced. Obviously, this will be done at no cost to owners. According to a Porsche spokesperson speaking to Autoblog, in addition to the five US cars potentially affected, there were 45 worldwide. All of the cars have now been checked. Scroll down to read the report from the regulator or download the full defect notice as a PDF, here.

There's a Porsche Cayman under here somewhere

What we have here is the work of Dubai tuner Royal Customs that is controversial even beyond its styling. The Middle East aftermarket house says it spent fourteen months developing a bodykit for the Porsche Cayman, and the results seem to be aimed at those who wish their coupe were a 918 Spyder - the nose, strake-filled and widened rear fender, carbon fiber wing and massive diffuser all cribbing some from Stuttgart's new hybrid supercar.
Even without a buyer, the Alpha One Concept is already controversial. When WorldCarFans posted on the Royal Customs car recently, German tuner Alpha-N Performance wrote in alleging that the Dubai package copies their design from two years ago, which was also called the Alpha One, a design with which it's clear the Dubai Alpha One shares numerous cues. We asked Royal Customs about its relationship to the Alpha One car, we were told, "Yes, there is a lot we can say about the remarkable similarities all of which will be explained by our press release by Mr. Emil from Autogespot. Please wait for the official release and you will have the full exciting story. It's an 'actual success story' and not a 'replication' story."
The response is referring to an "extensive report" on the car coming out of Autogespot. Royal Customs doesn't have the Alpha One Concept on its site yet, so we're still missing quite a few details on it, such as whether the Porsche engine has been given a similarly 918-ish workover. We do know that the company says each car takes 30 days to build and it will only build three of them, which is a number that should satisfy any haters and, even more so, its buyers. You can decide which side of the fence you're on by having a close look at it in the gallery above.