1991 Porsche 911 on 2040-cars

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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Porsche celebrates 50 years of 911s with limited edition model

Despite being 50 years old now, the Porsche 911 sure is looking good for her age. And to commemorate this milestone anniversary, Porsche has created the 911 50 Years Edition you see here, which will make its debut at the 2013 Frankfurt Motor Show - 50 years after the original 911 debuted at this very same expo.
What's really neat about the 50 Years Edition is that it houses a rear-wheel-drive setup inside of the wider body used for all-wheel-drive Carrera 4 and 4S models. Found at the back is the 3.8-liter flat-six from the Carrera S, upgraded with the Powerkit package that increases horsepower from 400 to 430 and includes the Sport Chrono setup. According to Porsche, hitting 60 miles per hour takes just 4.2 seconds with the seven-speed manual transmission, or 3.8 seconds with the optional dual-clutch PDK.
Visual changes include two special paint colors - a darker graphite grey and a lighter geyser grey - unique 20-inch wheels that pay homage to the original Fuchs rollers of the 1963 car, and special badging at the rear and on the door sills. Inside, there are more throwbacks to the original 911, with green labeling on the instruments, white pointer needles and silver accents. What's more, the leather seats feature a fabric insert reminiscent of the Pepita design from the '60s. Looks great to us.

Porsche offering new tire option for Carrera GT

Let's face it: finding new tires for older cars can be challenging if tire manufacturers have stopped carrying the right sizes (this writer went through Hell to find a set of 205/60-13s). But what about tires for low-volume supercars, which use sizes that often won't fit on high-volume production vehicles? The Porsche Carrera GT isn't that old and tires are still available in the correct sizes, but the German automaker has shown its support of keeping them on the road by working with Michelin to give owners yet another tire option. Enter the Carrera GT-specific Pilot Super Sport.
It's common knowledge that tires are one of the most important pieces of the performance puzzle, and Porsche claims that the PSS tires, sized 265/35ZR-19 front and 335/30ZR-20 with Porsche's "N0" rating, will improve the Carrera GT's handling and stability all the way up to its claimed top speed of 205 miles per hour. That's important for a car with razor-sharp handling characteristics. They'll also net drivers a 10-percent increase in fuel economy on regular roads and up to 20 percent on racetracks, Porsche says.
The PSSs use cutting-edge tire technology to harness the Carrera GT's 610-horsepower. They have a dual-compound tread that's different from the inside of the tire to the outside, which, Porsche says, helps steering precision and increases maximum grip. Aramid fibers, which are lightweight but just as strong as steel, are used in the tire's belt to reduce unsprung weight.