1988 Porsche 911 Cabriolet on 2040-cars

Auto blog

Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Porsche's high-tech 'mirror' turns every car into a Macan

Porsche calls it the "Magic Mirror," but it's less a reflective device and more 12 high-def screens that track drivers pulling into the valet area at a mall in Los Angeles. As they pass the screens in their cars, they get to see what they'd look like pulling up in a Macan, Porsche's newest and smallest crossover. It could be considered the experiential evolution of a prior campaign that let people imagine how a Porsche would look in their driveways, an idea that was taken even further by a dealer in Toronto a few years later. Check out the video to see how it was done and how it was received.

Porsche celebrates 50 years of 911 with some excellent pics

The Porsche 911 is one of the most iconic sports cars of all time, and to celebrate the car's first 50 years, Porsche has released a stunning set of photos showing how far the 911 has come from the original back in 1963 to its current 991 generation. Unlike the recent 60-year photo spread that Chevrolet put together for the Corvette, though, Porsche's gallery only shows the original 911 and the current car.
Each time the 911 is redesigned, the car's front fenders, roofline and the shape of the side windows are key focal points. Even some of the interior cues have remained the same over the years, including the positioning of the ignition key on the left of the steering column and the five-gauge instrument cluster layout.
Scroll down for Porsche's press release breaking down the seven generations of the 911, and be sure to check out our gallery with plenty of high-res pics for you to download as a desktop wallpaper. In fact, we're providing these at 1920-pixels-wide instead of our usual 1280 wide. Enjoy!