1984 Porsche 911 Carrera Cabriolet on 2040-cars

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Porsche prioritizes 200,000-unit sales target over exclusivity [w/poll]

Would a Porsche still be a Porsche if it weren't as exclusive? That's the question which industry pundits are asking - and customers may soon as well - as the German automaker emerges from the fringe in pursuit of larger volumes.
A dozen years ago Porsche was barely selling over 50,000 units per annum. In a sales surge that has gathered pace as fast as a 911 Turbo, however, it was already hovering around the 100,000-unit mark a few years later. Last year it sold over 160,000, and has targeted 200,000 units by 2018. But it may not even take that long.
Automotive News reports that Porsche has advanced its targets to reach for 200,000 units by the end of this year or the next. The bump in sales would be driven particularly by the introduction of the new Macan, of which it aims to sell 50,000 units annually, starting next year. The Cayenne currently stands far and away as its most successful model. The 911 and Panamera have swapped second place a few times over the past five years, followed by the Boxster and Cayman.

Porsche 911 GT3 RS looks wicked, this way comes

Those who didn't think Porsche went extreme enough with the latest 911 GT3 likely won't be disappointed when the more focused GT3 RS arrives. And as you can see from these latest spy shots, it looks like it's speeding right around the corner. Tipped to debut at the Geneva Motor Show this coming March, the new Porsche 911 GT3 RS is shaping up to be an enthusiast's dream - and with the prospect of a GT2 in doubt, could be the most hardcore Elfen in the range. Instead of the 3.8-liter flat-six in the current GT3, the new RS will pick up where the previous limited-edition GT3 RS 4.0 left off, with four naturally aspirated liters of unadulterated boxer power channeling a good 520 horses to the rear wheels. That will be a significant increase over the existing 475-hp GT3 and will match the 911 Turbo for output (if not the 560-hp Turbo S) and without any turbo lag to slow down the action, either. Whether it will keep the GT3's dual-clutch gearbox and four-wheel steering system, or ditch one or both for a more analog approach, remains to be seen, but we're holding out hope. Either way, the modifications to the bodywork ought to make the GT3 RS stand out even further and stay glued to the race track it will call home. Notice the deep front splitter scooping up snowflakes like a shovel, a massive rear wing (which may or may not be the final production version), the Turbo-spec rear end with air intakes ahead of the rear wheels, and a set of awesome-looking gills over the front wheels – all of which you can scope out in the gallery full of spy shots above.

Super Bowl car commercials: Follow along as we riff on them live

Join Autoblog editors Sunday starting around 6:30 p.m. ET as we react to all of the car commercials during the game. We know Hummer, Porsche, Hyundai and others will have splashy ads, and naturally, there's usually a few surprises. Whether you're a Chiefs or 49ers fan — or don't care about football — the commercials are always a highlight. And for us, the car spots are the most intriguing. Weigh in with your own thoughts in the comments section. Let's kick off.   FIRST QUARTER Editor-in-Chief Greg Migliore liveblogs the first quarter. F9 We'll count this as a car commercial. The latest edition of the Fast & Furious looks like it well, will have cars. We'll punt on further comment. PORSCHE I like it. Creative. Sort of a Night at the Museum feel. The guards stage a theft and then a car chase. The Taycan looked good. Get fired up — the future for Porsche is electric. The spot is meant to illustrate how fun that can be. I don't need any convincing.    SECOND QUARTER Associate Editor Byron Hurd is liveblogging the second quarter.  HYUNDAI Hyundai checked in super early with their Sonata "Smaht Pahk" commercial, which manages to score points for being both cute and clever while also being a fairly good commercial in a vacuum. We saw it last week, so there were no surprises here, but we enjoyed it nonetheless.  Fun note: If you go to the Sonata landing page on Hyundai's web site, you can choose "plain old English" or "the Boston way" for your language; the latter will translate the page. Enjoy.  FORD Hi ho, West Coast Editor James Riswick here. Apparently, the guys in Detroit didn't get the Mustang Mach E ad featuring Idris Elba and a whole boat load of awesome old Mustangs. Pretty sure it's bound to be viewed the exact same way as the car itself: traditionalists will be aghast, while non-car people will be intrigued by a new, all-electric, crossover version of one of the few cars they've heard of.  GENESIS They're coming more rapidly now. Genesis gets some love thanks to Chrissy Teigen and John Legend; this was another known quantity, but Hyundai's luxury brand managed another solid entry here thanks to its choice of stars. Teigen and Legend got the chance to throw back to the latter's "Sexiest Man Alive" honors, which Teigen often teases him for. Another solid all-around spot.  GMC/HUMMER Are there just no surprises left? Don't tell me; I know the answer. LeBron James fronts the revived Hummer, which will be an EV sold as a GMC.