1977 Porsche 911 S on 2040-cars

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Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.

Porsche 911 Targa Turbo for Geneva debunked, 919 Hybrid and 911 RSR racers coming instead

Porsche has proven adept at making sure there is a version of its venerable 911 for practically any wealthy driver's desires. If you just want a great all-rounder then buy a standard 911; open-air driving, then the Cabriolet is for you, and if you need a compromise between them, there is even the new 911 Targa.
Gossip earlier this week surfaced on various websites that at next week's Geneva Motor Show, Porsche had designs on introducing an even higher-performance Targa variant, a Targa Turbo. The rumored mashup would combine the wide body from the 911 Turbo with the super-complicated power roof from the Targa (see right). Assuming no changes in power, that would mean 520 horsepower or even 560 hp in a Targa Turbo S model. Unfortunately, we're hearing that this tasty bit of scuttlebutt is incorrect. Autoblog asked Nick Twork, Porsche North America Product Communications Manager, about the rumor, and his response couldn't have been clearer: "Totally false."
Twork did elaborate that company will be "debuting the Porsche 919 Hybrid, our new LMP1 race car" at the Swiss show, and Stuttgart has also announced this morning that will show its 911 RSR racecar, too - either of which we reckon is a lot more exciting than another Targa variant.

Porsche says turbo'd 911 engines will still be revvy

Porsche fans really, really don't like change. Remember when the 911 moved away from air-cooled engines? Now, as the company prepares to move the vast majority of the 911 line away from naturally aspirated powerplants, one of the brand's highest ranking officials is speaking out to prevent a similar outcry. Dr. Heinz-Jakob Neusser, the head of powertrain development for the Volkswagen Group and a board member of the VW brand, told Car that turbocharging won't take away from the rev-happy nature of Porsche's current engines. "Turbocharging is possible with higher revs – it's not true to say that turbocharged engines must stop at 6000rpm," Neusser told Car at the 2015 New York Auto Show. "That's not true... If you look at McLaren, they already have in production turbo engines with high revs." With turbocharged engines, Nuesser explains, there's no need to go for a super high redline, because engineers are trying to spread the torque over the entire rev range. "It makes no sense to go to 10,000 rpm with a turbocharged engine," Neusser told Car. The other big concern that comes with the switch to turbocharging focuses on the 911's iconic flat-six exhaust note. Maintaining the car's well-known acoustic character shouldn't be an issue, Neusser said. "Noise is not a problem," adding that the Volkswagen Group knows a thing or two about building sweet-sounding turbos. "Look at the 911 Turbo; it has an extremely expressive noise today – that is not a problem. At the other end of the scale, the Golf R has it too," Neusser told Car. "You won't miss character with turbos, I promise." According to Car, the new turbocharged engines will arrive later this year at the 2015 Frankfurt Motor Show, as part of the current 911's facelift. Featured Gallery Porsche 911 Coupe: Spy Shots View 9 Photos News Source: CarImage Credit: CarPix Frankfurt Motor Show Porsche Performance turbocharging volkswagen group