1975 Porsche 911 Carrera Targa 2-door on 2040-cars

Auto blog

Porsche undecided on new 911 GT2 [w/poll]

Fans of hardcore 911s had it pretty good with the last 997 generation. There was the GT3, GT3 RS, GT3 RS 4.0, GT2 and GT2 RS (pictured above). Each one was faster, more powerful and more expensive than the one below it, but what they all shared was what Porsche purists love most: rear engine, rear drive, a manual transmission and little else.
So far with the new 991, Porsche has only released a GT3 version. Sure, there have been other models, but they're all decidedly more luxurious and less performance-focused. And as impressive a machine as the new GT3 is, it has run the risk of alienating some of its most ardent fanatics with technological interference in the form of a seven-speed dual-clutch transmission and four-wheel steering. So what those purists have really been looking forward to is a more hardcore GT3 RS or new GT2. But those may not be coming so quickly.
Speaking with 911 project chief August Achleitner, Car and Driver reports that a new GT2 is anything but a foregone conclusion. The reasons may be partially political, but could be technical in nature as well: with 560 horsepower driving all four wheels, the new 911 Turbo S runs the 0-60 in less than three seconds. Give it more power but less traction, as Porsche has done with past GT2s, and you may not end up seeing an actual improvement in performance. A GT2 that's slower than the Turbo S would be difficult to explain.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

Porsche tops J.D. Power quality index as Korean brands soar

While complaints about infotainment systems remain a thorn in the side of automakers for J.D. Power's annual Initial Quality Study, there's a lot to celebrate this year. The average number of problems reported per 100 vehicles fell to 112 in 2015 – a three-percent improvement compared to 116 in 2014. The results of this year's survey are based on the responses of over 84,000 people about problems within the first 90 days of buying or leasing a 2015 model-year vehicle. For the third consecutive year, Porsche tops the rankings with an average of 80 problems per 100 vehicles. Although, that's slightly more than the 74 the German sportscar maker scored in 2014. "While the Japanese automakers continue to make improvements, we're seeing other brands, most notably Korean makes, really accelerating the rate of improvement," Renee Stephens, vice president of US automotive quality at J.D. Power, said in the study's release. In fact, Kia ranks as one of the biggest movers in this year's list. The Korean brand jumped to second place from seventh last year. The company had an average of 86 problems per 100 vehicles, a 20-point improvement. Third place went to Jaguar with an average of 93 problems reported, versus last year's second-place finish with 87 of them. Fourth place was Hyundai, and fifth-place Infiniti also earned a gold star for improvement with 97 issues per 100 vehicles – 31-points better than last year. Fiat still anchored the bottom of the list. However, its 161 problems this year is a lot better than the 206 in 2014. Ranked by nationality, Korean brands (Hyundai and Kia) are now leading the industry in initial quality with an average of 90 problems reported per 100 vehicles. According to J.D. Power, this is the first time Europe's figure beat Japan with 113 and 114 issues, respectively. The American brands also averaged 114. Whereas General Motors dominated last year, the segment awards are spread out in 2015. GM, Hyundai, Nissan, and Volkswagen Group are all tied with four models each earning prizes. For more information, you can also see all of the graphs, here. J.D.