1975 Porsche 911 on 2040-cars

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2015 Gordon McCall's Motorworks Revival

Considered the big kick off of the major festivities surrounding Monterey Car Week, this year's Gordon McCall's Motorworks Revival certainly didn't disappoint. For those unable to make it to the California coast, our own Drew Phillips was on hand to snap some of the beautiful vehicles on display for this gorgeous gallery. Held annually at the Monterey Jet Center, the event is always a feast for the eyes by collecting planes, a gang of exotic supercars, and some the top cars crossing the auction block over the coming days, like a Plymouth Hemi 'Cuda convertible. The Ford GT both new and old was a major attendee at this year's party. Among them, the Petersen Museum brought along an original racecar and a GT40 MKIII to promote an upcoming exhibit. The classics were complimented by the latest version that has continued to keep tongues wagging. The GT wasn't the only classic with a modern update there. Singer used the posh event for the North American debut of its stunning restoration of the Porsche 911 Targa. Shelby American was also at the revival for the public unveiling of the 50th Anniversary Daytona Coupe. On the more modern front, Honda was in attendance with the future NSX and one of the McLaren F1 cars that the company's engine powers. For further proof of the ritzy folks that attend this soiree, Pagani and Koenigsegg both had stands to show off their extremely quick wares.

2017 Porsche 718 Boxster: Old name, modern performance

Porsche set the bar pretty high when it attached the number 718 to the new Boxster. The original Porsche 718 Spyder from the late '50s and early '60s remains one of the most iconic in the company's history. Nameplates aside, the biggest change to the new 718 Boxster can be found under the rear deck. That's where Zuffenhausen has embraced the latest trend in downsizing and turbocharging. In place of the previous naturally-aspirated flat-sixes, the new 718 packs a 2.0-liter turbo boxer four good for 300 horsepower, or a 2.5-liter version with 350 hp. They're smaller than the engines they replace, but also more powerful – and offer a significant improvement in torque as well. The result is a 0-60 time as low as 4.0 seconds – in what's long been considered the "junior" Porsche sports car. Of course Porsche didn't just swap the engines out and call it a day. The styling has been updated inside and out, and there's new equipment as well. The finished product will go on sale in April – but that's in Europe where it's been unveiled today at the Geneva Motor Show. It'll hit US dealers in June, and we can look forward to a 718 Cayman version with a fixed roof to follow soon as well. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.