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1949 Gm?nd Porsche shows the birth of an icon

The Austrian village of Gmünd is more than just difficult to pronounce; it's also the birthplace of the Porsche brand. Before the company ever started building sports cars at its current home base near Stuttgart, the fledgling business completed several vehicles in the tiny town in Southern Austria. In this video, former Pikes Peak International Hill Climb champion Jeff Zwart takes a look at a 1949 Gmünd coupe to see how the company has evolved since its earliest days.
The thing to note about the Gmünd-built Porsches is their absolute design simplicity. The phrase "form follows function" gets bandied around a lot, but it really means something when you look at these early cars. However, the minimalism was partially out of necessity. The vehicles were meant to be sporty but certainly weren't rockets. Power came courtesy of a modified Volkswagen Beetle engine, and anything extraneous would have slowed the models down. Scroll down to watch Zwart go back in time to Porsche's beginnings.

Porsche 911 GT3 RS looks wicked, this way comes

Those who didn't think Porsche went extreme enough with the latest 911 GT3 likely won't be disappointed when the more focused GT3 RS arrives. And as you can see from these latest spy shots, it looks like it's speeding right around the corner. Tipped to debut at the Geneva Motor Show this coming March, the new Porsche 911 GT3 RS is shaping up to be an enthusiast's dream - and with the prospect of a GT2 in doubt, could be the most hardcore Elfen in the range. Instead of the 3.8-liter flat-six in the current GT3, the new RS will pick up where the previous limited-edition GT3 RS 4.0 left off, with four naturally aspirated liters of unadulterated boxer power channeling a good 520 horses to the rear wheels. That will be a significant increase over the existing 475-hp GT3 and will match the 911 Turbo for output (if not the 560-hp Turbo S) and without any turbo lag to slow down the action, either. Whether it will keep the GT3's dual-clutch gearbox and four-wheel steering system, or ditch one or both for a more analog approach, remains to be seen, but we're holding out hope. Either way, the modifications to the bodywork ought to make the GT3 RS stand out even further and stay glued to the race track it will call home. Notice the deep front splitter scooping up snowflakes like a shovel, a massive rear wing (which may or may not be the final production version), the Turbo-spec rear end with air intakes ahead of the rear wheels, and a set of awesome-looking gills over the front wheels – all of which you can scope out in the gallery full of spy shots above.

Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?