2023 Porsche 718 Cayman Gt4rs on 2040-cars

Auto blog

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Daughter has great taste, gives stepdad Porsche 914 of his youth

Children require a ton of sacrifices; even people without kids know that. Whether it's the time to watch a baseball game or the money just to get there, parents have to give up something for the betterment of their offspring. Of course, once a child grows up, it's finally possible to repay mom and dad for all of their hard work. In the case of Kristin Russell and her stepdad, Dave, that involves a surprise 1973 Porsche 914.
Before he got married, Dave had a sweet, white 914. He even had the money saved up to restore it, but spent the cash on the wedding instead. The Porsche languished in the garage until Dave eventually parted it out and sold it off. Years later, Russell wanted to do something to thank her stepdad for all of the things he had done for her and her mom. The only fitting thank you was an identical 914 to the one that he gave up. Scroll down to watch Dave's reaction of getting his dream car as a surprise Father's Day gift.

Mark Webber gets early clearance for Porsche departure

If there's no rest for the wicked, there's surely even less rest for the wickedly fast. And make no mistake about it, Mark Webber is wickedly fast. He may not have proven able (or given the opportunity, depending on who you ask) to emerge from Sebastian Vettel's shadow after six seasons partnered with the multiple world champion at Red Bull Racing, but he's still won nine Formula One grands prix, to say nothing of the sports car races he won with Mercedes in the late 90s. But now he's leaving F1 to anchor Porsche's new LMP1 program, and according to the latest reports, he's departing Red Bull for Porsche sooner than expected.
Typically an F1 driver is obliged to stay with his team until the end of the calendar year - not just the end of the racing season - helping out with things like promotional events and fine-tuning next year's car. But news.com.au reports that Red Bull has given him early leave, so once the racing action in Brazil is done on Sunday, he's departing straight for Porsche's racing headquarters in Wiessach, Germany.
It won't be Webber's first visit to the facility, having already swung by to have his new seat fitted. But his early arrival will undoubtedly help him and Porsche get up and running ahead of schedule. The move may have been facilitated by a new sponsorship deal that could see Webber carry Red Bull with him to Le Mans, so don't be too surprised to see the energy drink company's logo on the side of the new Porsche once the new racing season gets under way next year, whether in concert with or instead of the anticipated revival of the Martini Racing livery.