Porsche 911 Power In A One Of A Kind 356 Carrera Outlaw Clone on 2040-cars

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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

NHTSA closes probe into 2011 Porsche 911 coolant leaks

The National Highway Traffic Safety Administration has announced that it will end its investigation into rapid coolant loss in 24,635 Porsche 911s built between 2001 and 2011. The models affected included the standard 911, GT2, GT3 and Turbo, as well as their variants (GT2 RS, GT3 RS and Turbo S).
NHTSA was investigating for "rapid coolant loss caused by coolant pipe-fitting failure, allegedly resulting in vehicle disablement and/or loss of vehicle control due to reduced traction for the affected vehicle or following traffic," according to the regulators website. "Most of the leak complaints did not appear to involve complete separation of the fittings and many were detected when the vehicle was parked," said NHTSA's statement.
There were 63 complaints and 336 warranty claims, although the investigation was initiated after ten complaints from customers. There have been no reports of crashes or injuries attributed to rapid coolant loss.

Ruf Turbo Florio is the Turbo Targa Porsche won't sell you

Porsche offers a staggering array of 911 variants. You can get the Carrera, Carrera S, Carrera GTS, Carrera 4, Carrera 4S, Carrera 4 GTS and Turbo and Turbo S (to say nothing of the GT3 and new GT3 RS). And with few exceptions, you can get each as a coupe, cabrio or Targa. Except you can't get a Turbo Targa. The partial-convertible model tops out at the GTS. But if the one thing you really wanted was a Targa with a turbo engine, the folks over at Ruf will be glad to hook you up with the tuned version you see here. It's called the Ruf Turbo Florio, taking the latter part of its handle from the second part of the Sicilian road race where Porsche got the name for its lift-top in the first place. But Ruf's take doesn't just match the factory Turbo's output – it far exceeds it: with 621 horsepower and 608 pound-feet of torque on tap, it'll put even the 911 Turbo S (on Sport Plus overboost, no less) to shame. Plus you can get it with a six-speed manual or seven-speed DCT, driving all four wheels like the factory Turbo or just the rear set like the GT2 that Porsche doesn't even make any more. It'll top out at 205 miles per hour, and all the while with the wind in your hair – but not too much of it. Related Video: