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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Chris Harris hits the track with the Porsche Cayman GT4

The Porsche Cayman GT4 offers the first legitimate chance for Porsche's more compact coupe to really step out of the long shadow of its brother the 911. By placing the 385-horsepower Carrera S engine into the center of a Cayman and sweetening the package with a ton of truly high performance parts, the model can now really show off. The ever-enthusiastic Chris Harris puts on quite a display behind the wheel of the German brand's latest hardcore creation. As is his wont, Harris slides the GT4 all over the Portimao circuit with little wisps of smoke wafting up from its rear Michelin tires. However, what he gets really excited about is Porsche's decision to fit a real manual gearbox, rather than the PDKs rapidly taking over the company's highest performance vehicles. For anyone who loves seeing a sports car's oily bits, stay tuned all the way through because after hooning around for awhile, Harris puts the model up on a lift to find out what's so special. Porsche touts the GT4's 911 GT3-derivied front suspension, but this really shows just how many mechanical adjustments it offers the demanding driver. Related Video:

2014 Porsche 911 Turbo S

A Wicked-Fast Street Legal Multi-Tool
Walter Röhrl was carving up the circuit in the Porsche 911 Turbo S like a skilled Jedi Master - and I was sitting next to him, mesmerized by the breathtaking show. I had strapped myself securely into the front passenger bucket of the all-new coupe less than a minute earlier, expecting nothing more than a few quick laps around a track at the hands of another celebrated race driver. Been there, done that. Many times, actually.
Yet this was different. Röhrl was not only calculated and methodical in his approach, but his rally-tuned cerebrum appeared to be actively reading available grip levels while effortlessly tossing the all-wheel-drive Porsche into each corner at gut-wrenching speeds. His hands were moving rapidly, sending tiny steering corrections to the front tires, and he was using every inch of the track to extract more speed. We launched over a curb, dropped a wheel in the dirt and then drifted around a wide off-camber turn. His human precision and focus was astounding, and the performance he was extracting from the machine was just short of breathtaking.