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Porsche teams with Delta airlines to woo VIP passengers

The next time you're waiting for a flight at Hartsfield-Jackson Atlanta International Airport, see if you can spot a Porsche Cayenne or Panamera zipping between aircraft on the busy tarmac. The high-performance German vehicles aren't there practicing for an upcoming autocross; they are tasked with whisking some of the airline's most important customers between flights so they can keep their busy schedules intact.
Launched nearly two years ago, the program has proven popular with the automaker, airline and passengers as all benefit from the unique arrangement. Atlanta-based Porsche is able to showcase its cars to Delta's frequent-flying Medallion members, the airline is recognized for providing unusual perks to its high-value customers and those fortunate enough to be surprised with a quick lift are able to make connections without a stressful run through the terminal. Based on its success, the airline is rolling our similar programs in New York, Los Angeles and Minneapolis this month.
And don't think Porsche is the only automaker working with an airline to entice its frequent flyers. Mercedes-Benz ran a program over the summer that offered purchasing and leasing incentives to MileagePlus Premier members of United Airlines, and the two are currently shuttling top fliers around Houston's George Bush Intercontinental Airport in the automaker's S-Class and GL-Class models.

Noted Porsche collector Magnus Walker learns what a TED Talk is firsthand

Porsche collector Magnus Walker has the name and looks of a Viking, but once he starts talking about his life story and what drives him, he's an absolutely fascinating guy. Walker recently gave a Ted Talk at a Tedx conference at UCLA and claimed he didn't really understand the idea behind the speeches. You would never know it, though. Walker is as gifted a speaker as he is a talented restorer of some seriously cool Porsches.
Walker's talk is titled "Go with Your Gut Feeling," and it amounts to his autobiography. He recounts his birth in England, dropping out of school at 15 and moving to the US at 19. Once in Los Angeles, he started selling second-hand clothes and grew it into a fashion business.
Of course, what makes him interesting to us is his passion for Porsches. He fell in love with them when he saw a white 911 as a child at the Earl's Court Motor Show in England, but Walker waited until the '90s to buy his first one. From there he started racing and eventually restoring them. Since the documentary Urban Outlaw about him was released, Magnus has become famous for the love of the brand.

2015 Porsche Macan S

I'd be willing to bet that 99 percent of all Porsche Macan owners will never take their vehicle on a track or see any more off-roading than a dirt path to a summer cottage, yet I maintain that there is no better venue to explore the absolute outer limits of the automaker's newest small family transport than on a racing circuit and an off-road course. It's testing at each extreme of the vehicle's operating envelope, with both challenges requiring very different capabilities. With that in mind, and looking forward to dirty floor mats and corded tires, I jumped at the opportunity from Porsche to wring out its new Macan S at Willow Springs International Raceway, located in Southern California's high desert.
The range-topping Macan Turbo (base price $72,300 plus $995 destination), with its 400 horsepower twin-turbocharged 3.6-liter V6 gets most of the glory these days. But many, including myself, would argue that its slightly less powerful sibling, the Macan S, is actually the pick of the new litter. Despite having 60 fewer horses under the hood and giving up six-tenths of a second in the sprint to 60 miles per hour, it costs a massive $22,400 less - money better spent on equipment that improves the crossover's ride comfort and capability, or perhaps a well-used Boxster for weekends.
Despite a reasonably attractive starting price of $49,900 (plus destination), very few Porsche buyers will leave the showroom with a base model. My Dark Blue Metallic Macan S tester was equipped with a slew of mechanical upgrades, including air suspension with Porsche Active Suspension Management (PASM), Porsche Torque Vectoring Plus (PTV Plus), Sport Chrono Package and 21-inch 911 Turbo Design wheels. A Premium Package and a few other miscellaneous options bloated its price to $69,870. That's a very steep price for the premium compact crossover segment, but it's still less than a base Macan Turbo.