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Another cool projection vid, this time with a Porsche 911

Porsche has become the latest automaker to take advantage of clever projection technology. The automaker worked up a quick presentation for the 2013 911 Carrera 4S to show off a bit of "motionless driving." The display tracks the sports car from production to back-road caning and city-center cruising, displaying a variety of exterior color choices and wheel options without resorting to a two-dimensional video.
This isn't the first time we've seen an automaker use its new product as a projection screen. Subaru, Hyundai, Lamborghini and others have all done the same, and the trick never fails to be visually interesting.
As you may recall, we got to play with the 2013 911 Carrera 4S back in November and found the machine to be a better daily driver than its rear-wheel drive counterpart. You can check out the projection video below.

Porsche releases special edition 911 GTS Club Coupe

Porsche is never afraid to add one more variant of the 911 to the lineup, but its latest inclusion to the range is being kept extra limited, to keep things super special. The automaker is building just 60 examples of the 911 GTS Club Coupe, and only members of the Porsche Club of America can order them. The organization fittingly celebrates its 60th anniversary this year. Prices for 59 of the cars start at $136,060, plus $995 destination, with deliveries in June, and club members can win the last car (the showcar) as a prize. Mechanically, these vehicles take the 430-horsepower engine, wider body and rest of the updates from the regular 911 GTS, but all of these come in a unique color called Club Blau. The cobalt shade gets set off with black frames around the bi-xenon headlights, tinted taillights and black chrome exhaust outlets. The limited coupes also get a vintage-inspired ducktail rear spoiler and 20-inch Sport Classic wheels in a mix of semi-gloss black and polished metal that evoke the look of the classic Fuchs wheels on older 911s. For added contrast inside, the seat stitching, seat belts and tachometer are offset in red. Plus, the trim for the dashboard, doors and center console features carbon fiber. Capping things off, a plaque reading "GTS Club Coupe 60 Years Porsche Club of America" is near the glovebox. Being a Porsche, there are still options on these special models. The Extended Club Coupe Package goes so far as to include the key painted in Club Blau and adds leather-edged floormats. A custom car cover is also available. Check out the gallery to pick out all of the stylish tweaks for these celebratory 911s. GTS CLUB COUPE REVEALED IN THE NEW PCNA HEADQUARTERS AT ONE PORSCHE DRIVE Porsche celebrates 60th anniversary of Porsche Club of America with limited-edition 911 model Atlanta. Celebrating six decades of the largest Porsche club organization in the world, Porsche Cars North America is commemorating this milestone with a 60 unit limited-production run of the Club Coupe based on the 911 Carrera GTS. Known as the GTS Club Coupe, the 430 hp sports car is painted in a color unique to this model appropriately named "Club Blau," which was created exclusively for this anniversary edition by the Porsche Club of America.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: