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Porsche picks Maria Sharapova as brand ambassador

Russian-born tennis superstar Maria Sharapova has just inked a three-year deal with Porsche to be its brand ambassador, a position that will put her on a global campaign for the German automaker. The 26-year-old athlete isn't new to the role - she previously signed a similar three-year deal with Land Rover in 2006.
"Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," explained Matthias Mueller, CEO of Porsche AG, during the announcement. "Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation," he added.
Some consider Porsche's choice of a female tennis player as its ambassador interesting, if not surprising. The automaker has traditionally marketed its vehicles with a masculine edge - Sharapova and the sport of tennis position the brand in a different light - likely an intentional decision. Do you think Porsche's choice was a good one? If not, who would you choose as its global ambassador?

$76,400 Porsche S E-Hybrid will debut in Paris

The 2015 Porsche Cayenne S E Hybrid will be an all-new model, one that adds a plug – and the required associated technological bits – to the currently available Cayenne S Hybrid. The most important of those bits is a 10.8-kWh lithium-ion battery, but Porsche's Calvin Kim told AutoblogGreen that the SUV's electric-only range is still pending certification, but Hybrid Cars says that Porsche is estimating it'll be somewhere between 11 and 22 miles, "depending on the style of driving and route topography." Other than the new battery, the electric motor has been upgraded to a 95 horsepower/70 kW unit (up from the 47-hp/34 kW motor in the Cayenne hybrid without a plug). The overall powertrain now puts out a total of 416 hp and can go from 0 to 60 miles per hour in 5.4 seconds. Alongside the electric parts, there's a 3.0-liter supercharged V6 engine and an 8-speed automatic transmission. You can find all of the E-Hybrid's available specs here and stay tuned for more information on the new plug-in SUV when it makes its debut at the Paris Motor Show in early October. The SUV will go on sale in the US on November 1, 2014 with a starting MSRP of $76,400, plus a destination charge of $995. In a new press release (available below), Porsche is also proudly saying, once again, that it will be the world's only automaker offering three plug-in hybrid models, once the Cayenne S E-Hybrid hits the market. The others are the Panamera S E-Hybrid and the 918 Spyder. How long will this reign at the top last? World premiere of the Porsche Cayenne S E-Hybrid in Paris Leading the industry: Porsche offers three plug-in hybrid models Stuttgart/Atlanta. The new Porsche Cayenne S E-Hybrid celebrates its world premiere at the Paris Motor Show. It is the world's first luxury SUV to offer a plug-in hybrid drive, setting new standards in its segment. The Cayenne S E-Hybrid also makes Porsche the leading manufacturer of plug-in hybrid vehicles: Complementing the Panamera S E-Hybrid and the 918 Spyder, Porsche is the only manufacturer worldwide to offer three plug-in hybrids. In addition to the Cayenne S E-Hybrid, Porsche is presenting the other models that comprise the new generation of Cayenne including the Cayenne S, Cayenne Turbo, and Cayenne Diesel. Increased efficiency and performance, even more precise handling, a sharper design and a broadened array of standard equipment are its defining features.

Porsche 960 could come with quad-turbo flat-eight engine

Getting a bead on the target that is the so-called Porsche 960 is not easy, as the target keeps moving. First labeled the 960, then the 961, and now back to being called the 960, it is Porsche's take on a supercar specifically aimed at Ferrari - the latest report in Automobile says that Porsche's internal moniker for it is "FeFi," which stands for "Ferrari Fighter." Because it is expected to cost as much as the top-tier V12 Ferrari, Porsche wants the engine solution to justify the price tag. That means, according to author Georg Kacher, a 3.9-liter, quad-turbo flat-eight engine with 650 horsepower.
Last summer, the engine was mooted to be a twin-turbo flat six. A few months later, the rumor was that it would use the 4.6-liter V8 from the 918 and have about 570 horsepower. This new mid-engine configuration would be quite the leap, giving the 960 more power than the 918 Spyder (pictured) and 911 GT2 RS, and utilize other tech features like four adjustable camshafts and "a complex multistage intake manifold." In this scenario, power would be run through a seven-speed dual-clutch transmission and all-wheel drive.
Build materials are still slated to be a hodgepodge of materials including aluminum, steel, carbon fiber, titanium and magnesium. The boosted flat-eight, all-wheel drive and a 3,000-pound weight could get the 960 from zero to 60 miles per hour in just 2.5 seconds. Since it is looking squarely at Ferrari, the idea that the 960 will be a "four-door coupe" can probably be put to rest. For now.