1963 Porsche 356 on 2040-cars

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Porsche 911 hybrid could get green light after all

The prospect of producing a hybrid version of the Porsche 911 has been on and off the table more times than we'd care to count. But before the year is up, the German automaker will make up its mind whether or not it will put the idea in motion. Porsche currently offers more plug-in hybrids than any other automaker. And according to Porsche CEO Matthias Muller in speaking with Automotive News, the opportunity exists to expand the powertrain technology to every model in the company's lineup, including the 911. The sports car would likely be the next in line for hybridization, said Muller, giving Porsche a direct competitor to the BMW i8. It wouldn't be the first time Zuffenhausen would slot a hybrid powertrain into the iconic rear-engined coupe, having previously raced the 911 GT3 R Hybrid (pictured above), but it would be the first road-going version available to customers. "That is a technique which we at Porsche are very familiar with," Muller told AN, "so we can suppose that we could have plug-ins all over the model range, not only to save fuel but also to boost the performance of these cars." Currently the E-Hybrid versions of the Cayenne and Panamera which Porsche offers account for roughly 15 and 11 percent of their respective model lines' sales in the US, while the 918 Spyder, of course, is offered only as a hybrid. If the 911 hybrid gets the green light, that would leave only the Macan, Boxster and Cayman without the option of electric assist. Related Video:

Porsche 918 Spyder debuts with new N"urburgring lap record [w/video]

It's been a long time in the making, but Porsche has finally revealed the final production version of its long-awaited 918 Spyder here at the Frankfurt Motor Show. And yet that's not even the big news surrounding the hybrid hypercar.
No, the big news is that, while Porsche was preparing taking the wraps off the car here in Frankfurt, elsewhere in Germany a team was setting a blistering lap time at the Nürburgring. And not just any blistering lap time, but a new world record.
Porsche claims that, on the morning of September 4, a team of three drivers (including former rally champ Walter Röhrl and Porsche test drivers Timo Kluck and Marc Lieb) broke the Nordschleife lap record, Lieb finally setting the best time at 6:57 at an average of 111 miles per hour.

Porsche opens new HQ, experience center in Atlanta

Next time you're flying into the Hartsfield-Jackson Atlanta International Airport, keep an eye out for some great architecture with sports car racing around it. Porsche just spent $100 million, its largest investment ever outside of Germany, to open a new Experience Center and headquarters on the Northeast corner of the airport. The 27-acre site is designed for both work and play, and it's a Porsche fan's dream. The high point for drivers is the 1.6-mile Driver Development Track. The course includes six distinct sections, like an off-road course to get muddy and the only Kick Plate in North America to practice hanging the car's tail out. When not speeding around, visitors can check out the brand's classic cars on display and some art inspired by those machines. There's also a conference center and a place for fine dining called Restaurant 356. Porsche expects 30,000 people a year to check out the new site. Porsche Cars North America has been headquartered in Atlanta since 1998. However, the new construction puts many of its divisions under one roof, including the people working in financial services and consulting. Editor-in-Chief Mike Austin is visiting One Porsche Drive right now, and reports that the company is also building an experience center in Los Angeles and a flagship dealer in New York. Porsche is also working on experience centers in Le Mans and Shanghai, with plans to expand into Moscow and Istanbul, as well. Get a good look at the whole site in the gallery above. Related Video: Porsche Opens New $100 Million Experience Center and Headquarters in Atlanta News Release May 7, 2015 No. 55/15 Largest investment for Porsche outside Germany features industry-first facility in North America complete with dynamic track, classic car gallery, restoration center, event space, and fine dining restaurant Atlanta. Porsche Cars North America today officially opened its new $100 million Porsche Experience Center (PEC) and headquarters in Atlanta. The 27-acre complex located at the Northeast corner of Hartsfield-Jackson Atlanta International Airport is the largest investment ever outside Germany for the sports car manufacturer. The industry-first facility is complete with a driver development track, classic car gallery, restoration center, human performance center, driving simulator lab and a fine dining restaurant. A state-of-the-art business center features 13,000 square feet of conference and event space.