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Porsche Macan sales may push brand past 200K unit goal early

In late 2010, Volkswagen announced that it would spend the equivalent of $71 billion through 2015 to beef up its product lineup, determined to overtake Toyota in overall sales and profitability by 2018. Each of VW's many brands, in turn, would play its part contributing to a goal of 10 million sales per year. VW-owned Porsche was expected to sell 200,000 vehicles per year by 2018, but with the imminent arrival of the Macan small sport utility vehicle in 2014, the automaker is poised to meet that goal years ahead of schedule, Automotive News reports.
Porsche sold 143,096 cars in 2012, and IHS Automotive predicts Porsche will sell 63,000 Macans in 2014, according to Automotive News, which would make it the brand's best-selling vehicle. Do the math and you can see how Porsche could easily beat original expectations ahead of schedule. But Porsche's sales and marketing boss Bernhard Maier says not so fast: "We will not offer [63,000 Macans] in 2014 as we will still be ramping up production and introducing models top down," he told Automotive News Europe. Whether Porsche surpasses the 200,000 mark early or not, he said, the company will not set a new sales target and will remain committed to its business model.
The Macan shares its architecture with the Audi Q5, but Porsche will be able to charge more for its SUV. Tim Urquhart, a senior analyst at IHS Autmotive, told Automotive News that Porsche can charge 10 to 20 percent more, for what is basically the same SUV, than other VW Group brands. How's that for brand value?

$76,400 Porsche S E-Hybrid will debut in Paris

The 2015 Porsche Cayenne S E Hybrid will be an all-new model, one that adds a plug – and the required associated technological bits – to the currently available Cayenne S Hybrid. The most important of those bits is a 10.8-kWh lithium-ion battery, but Porsche's Calvin Kim told AutoblogGreen that the SUV's electric-only range is still pending certification, but Hybrid Cars says that Porsche is estimating it'll be somewhere between 11 and 22 miles, "depending on the style of driving and route topography." Other than the new battery, the electric motor has been upgraded to a 95 horsepower/70 kW unit (up from the 47-hp/34 kW motor in the Cayenne hybrid without a plug). The overall powertrain now puts out a total of 416 hp and can go from 0 to 60 miles per hour in 5.4 seconds. Alongside the electric parts, there's a 3.0-liter supercharged V6 engine and an 8-speed automatic transmission. You can find all of the E-Hybrid's available specs here and stay tuned for more information on the new plug-in SUV when it makes its debut at the Paris Motor Show in early October. The SUV will go on sale in the US on November 1, 2014 with a starting MSRP of $76,400, plus a destination charge of $995. In a new press release (available below), Porsche is also proudly saying, once again, that it will be the world's only automaker offering three plug-in hybrid models, once the Cayenne S E-Hybrid hits the market. The others are the Panamera S E-Hybrid and the 918 Spyder. How long will this reign at the top last? World premiere of the Porsche Cayenne S E-Hybrid in Paris Leading the industry: Porsche offers three plug-in hybrid models Stuttgart/Atlanta. The new Porsche Cayenne S E-Hybrid celebrates its world premiere at the Paris Motor Show. It is the world's first luxury SUV to offer a plug-in hybrid drive, setting new standards in its segment. The Cayenne S E-Hybrid also makes Porsche the leading manufacturer of plug-in hybrid vehicles: Complementing the Panamera S E-Hybrid and the 918 Spyder, Porsche is the only manufacturer worldwide to offer three plug-in hybrids. In addition to the Cayenne S E-Hybrid, Porsche is presenting the other models that comprise the new generation of Cayenne including the Cayenne S, Cayenne Turbo, and Cayenne Diesel. Increased efficiency and performance, even more precise handling, a sharper design and a broadened array of standard equipment are its defining features.

Watch Porsche's 918 Spyder break a sweat while hot weather testing

With five months left until the 2015 Porsche 918 Spyder enters production, Porsche engineers are still putting the hybrid sports coupe through a battery of last-minute tests. To give us new reasons to ogle over the car - as if we needed any more - Porsche has released a short video showing the 918 Spyder undergoing shakedown tests in the hot Nevada desert. And you can't drive through Nevada without visiting Vegas, too, right?
Although there's really nothing new to see in this video, it's still fun to watch as Porsche approaches one million test miles logged on this exciting new high-performance model. One interesting part (at around the 0:37 mark) shows the car taking off under electric power and then transitioning to engine power, which results in a mix of whirs and growls as the 918 Spyder switches from a 127-horsepower electric vehicle to an 887-hp hybrid supercar. Scroll down to watch - and hear - Porsche's latest creation in motion.