1960 Porsche 356b Cabriolet Normal T5 With Factory Hardtop on 2040-cars

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Porsche planning back-to-basics 911 GT

With the latest 911 GT3 and GT3 RS track toys, Porsche clearly put the emphasis on outright performance. After all, if they were all about a puristic driving experience, they'd probably have manual transmissions instead of DCTs, right? Well that's just one point where the Porsche GT division's next project is tipped to depart. According to Autocar, Zuffenhausen's skunkworks are preparing a new addition to the 911 range that will put all the emphasis on the raw driving experience, even at the expense of lap times. The yet-to-be-named model is expected to do away with the second clutch in favor of one you can operate yourself, but that's not all. We're told to expect skinnier tires to make it easier to hold at the limits of adhesion, the narrowed track from the base Carrera, and the absence of large wings and other aerodynamic features. The inspiration apparently comes less from the GT3 than from the new Cayman GT4. Look for the new back-to-basics Elfen to arrive sometime next year, after the rest of the 911 range gets updated with turbo engines. Chances look good, though, that this particular model will stick with the atmospheric boxer six. Related Video:

2015 Porsche 911 GTS widens your rear-engined choices

"Porsche needs to offer more versions of the 911" is not a phrase you'll hear uttered often. Not with 15 versions already in the catalog. But with the opening of this year's LA Auto Show, Porsche has introduced four more to bring the total up to nineteen variants. And more are no doubt on the way. What you're looking at is the new Porsche 911 GTS, which has grown from one model in the previous generation to four. Buyers will be able to choose between rear- or all-wheel drive and between coupe and cabriolet body-styles, but either way they'll be looking at a 3.8-liter flat six with 430 horsepower. That slots it in between the base Carrera and the GT3, but unlike the hardcore latter, it can be had with choice of manual or dual-clutch transmission – bringing the available configurations of 911 GTS up to eight. Spec the DCT and you'll be reaching 60 in as little as 3.8 seconds, but the pleasure won't come cheap: prices range from $114,200 for the rear-drive coupe to $132,800 for the all-wheel-drive cabrio, plus another $995 for delivery. But for that much scratch you also get the Powerkit, Sport Chrono package, wider track, lower suspension, Xenon headlamps, Alcantara trim, 20-inch alloys and more all thrown in as standard.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.