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Porsche celebrates Le Mans return with Martini edition 911

If we've said it once, we've said it a hundred times - but we'll gladly say it again: there are few racing liveries as iconic as Martini. And while those stripes have adorned countless Lancia and Ford rally cars, grand prix racers (like the latest Williams) and even speedboats, they remain inexorably tied to Porsche. Fortunately that point is not lost on Porsche itself, which has lately put them on its own 918 Spyder, race-spec 911 and all manner of merchandise. And this is the latest.
To celebrate its return to Le Mans this year, Porsche Exclusive is offering this special Martini Racing Edition. It's based on the 911 Carrera S, which means the more potent 3.8-liter flat six with 400 horsepower, but upgrades, as you might have guessed, with a whole mess of Martini Racing stripes and logos, along with the Aerokit Cup front and rear spoilers. The badges and stripes abound inside as well, where you'll also find such optional extras as the Porsche Communication Management system, Bose audio and black leather electric sport seats.
Porsche is offering the 911 Carrera S Martini Racing Edition in either white or black, but unfortunately not in our market - just in Europe, China and Latin America. Those who miss out will (in certain markets anyway) be able to order the decal set separately though. Feel free to read more in the press release below.

Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche undecided on new 911 GT2 [w/poll]

Fans of hardcore 911s had it pretty good with the last 997 generation. There was the GT3, GT3 RS, GT3 RS 4.0, GT2 and GT2 RS (pictured above). Each one was faster, more powerful and more expensive than the one below it, but what they all shared was what Porsche purists love most: rear engine, rear drive, a manual transmission and little else.
So far with the new 991, Porsche has only released a GT3 version. Sure, there have been other models, but they're all decidedly more luxurious and less performance-focused. And as impressive a machine as the new GT3 is, it has run the risk of alienating some of its most ardent fanatics with technological interference in the form of a seven-speed dual-clutch transmission and four-wheel steering. So what those purists have really been looking forward to is a more hardcore GT3 RS or new GT2. But those may not be coming so quickly.
Speaking with 911 project chief August Achleitner, Car and Driver reports that a new GT2 is anything but a foregone conclusion. The reasons may be partially political, but could be technical in nature as well: with 560 horsepower driving all four wheels, the new 911 Turbo S runs the 0-60 in less than three seconds. Give it more power but less traction, as Porsche has done with past GT2s, and you may not end up seeing an actual improvement in performance. A GT2 that's slower than the Turbo S would be difficult to explain.