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Porsche has doubled US sales to women [w/videos]

Porsche is having a good sales year in the US, with 25,129 vehicles delivered year-to-date coming off the automaker's best July sales ever. That's a 31-percent increase over the same period last year (19,253 deliveries). With year-to-date Panamera sales a surprising 36 percent lower than last year, what possibly could be driving Porsche's sales surge? If you answered Cayman and Boxster sales, you're right. But dealerships are noticing another factor: more women are coming in to buy Porsches, CNBC reports, the bulk of whom picked up new Cayenne SUVs. The German automaker's sales to women in the US have more than doubled in the past two years, increasing from 7 percent to 15 percent. This has helped year-to-date Cayenne sales reach 11,082 - 31 percent higher than the same time last year.
Porsche executives have been trying to tap into the women's market, as evidenced in part by the company's move to pick professional tennis player Maria Sharapova as a brand ambassador. Porsche maintains it has not moved to dramatically change its brand image, but it has shown a number of ads in recent years that uncharacteristically emphasize its vehicles' practicality under the "Engineered for Magic. Everyday" banner - some featuring female drivers.
Be sure to watch CNBC's video report on Porsche's female movement below - you'll also find one of the aforementioned Engineered For Magic ads as well as an interesting case study video on the campaign from ad agency Cramer-Krasselt.

Porsche wants a better 'connected car' [UPDATE]

UPDATE: In an earlier version of this story we mistakenly identified Joe Lawrence as the CEO of Porsche Cars North America; Lawrence is in fact the Chief Operating Officer, COO, of PCNA. The text has been changed to reflect this. Porsche is known for great engineering, but it's usually the type that leads to fantastic engines and sublime handling, rather than cutting-edge infotainment systems. The company wants to alter that balance in the future to put a greater emphasis on connectivity in its models. Porsche Cars North America COO Joe Lawrence outlined the brand's goals during a speech at the Bloomberg Innovation Forum in Atlanta, according to Automotive News. "Recognizing the phone is so ubiquitous in every sector, how do we integrate that into driving experience in a way that is safe and enjoyable?" he said. Lawrence suggested the company might be working with Google and Apple on future solutions. Even if Porsche is working on making more tech savvy models, don't expect the company to forget its roots. Brand boss Matthias Muller also broached connectivity during his recent speech at a conference and said the sports car business' customers didn't want "a smartphone on four wheels." He promised investments in research and development to come up with an answer. In the same speech, Muller strongly suggested fully electric Porsche models were on the way and also announced a seventh model line coming in the future. Lawrence reiterated the company's future, as well, in his address. "We will see further electrification of our product line," he said, according to Automotive News. Rumors of Porsche building a Tesla-fighter have been circulating as of late. The vehicle is possibly in the body of the smaller Panamera called the Pajun, and it could offer a 300-mile range with an electric motor at each axle kicking out a reported total of 600 horsepower. Related Video:

The 2014 Porsche Cayenne Turbo S brings 50 extra ponies to Detroit

Porsche has announced a new version of its popular SUV today at the Detroit Auto Show: the 550-horsepower 2014 Cayenne Turbo S.
This newly minted "flagship" of the Cayenne lineup is powered by a twin-turbocharged 4.8-liter V8 engine, and offers 50 hp more than the Cayenne Turbo. Performance figures are impressive for the sleek utility vehicle: 0-60 miles per hour can be dashed off in 4.3 seconds, while maximum speed is rated at 175 mph. The Turbo S also gets dynamic chassis control, torque vectoring and Porsche's Sport Chrono package - all standard equipment.
Visually the Cayenne Turbo S differentiates itself from the lesser models in pretty subtle ways. Gloss black trim decorates the gawping front air intakes, as well as rear-view mirror trim panel. The SUV also wears 21-inch Turbo II wheels, a la the 911 Turbo.