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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

This massive 'Knight Rider' KITT model costs over $1,400

A new model of the famed Pontiac Firebird from the 1980s TV show Knight Rider is here, and it's massive. The shadowy flight into the dangerous world of this subscription-based kit by DeAgostini will result in a car that measures nearly two feet long, cost more than $1,400, and take you over two years to complete. For years, subscription-based model kits have been a tradition for hobbyists in Europe and Asia. Should you sign on, each week you'll receive a package in the mail that includes a few parts for the model and some literature on the subject. Usually there are additional collectibles and accessories, like a display case. The DeAgostini KITT kit, for example, begins with the hood for the first issue. The asymmetric bulged and scooped body panel comes with a several smaller body pieces and a small screwdriver. Issue two comes with the front fascia, KITT's red scanner light, and three of the six driving lights. Issue three gives you a tire, wheel and brake components for one of the four corners. And so it goes. When all is said and done, you'll receive 110 such packages over a span of so many weeks. In other words it'll take two years and one-and-a-half months to complete the black, 1:8 scale Pontiac. There are some discounted prices for the first few issues to get you hooked, but once you get settled in the regular price for each issue is ˆ10.99 ($13.36 USD). Here's a preview the 16-page pamphlet that accompanies the first issue. By the end, you should have a pretty comprehensive compendium of the Knight Rider series as well. The issues are available on newsstands, but subscribers get additional gifts — two 1:43 scale models, one of KITT and one of his nemesis KARR. And for an additional ˆ1.00 per issue, you'll receive an acrylic display case. As for the Knight Industries Two Thousand itself, the car appears to be incredibly detailed. As depicted on the DeAgostini website, the hood, doors, trunk and T-top roof panels all open. The red scanner lights up, the rear license plate rotates for three options, and there even seems to be a watch that commands the model to speak some of KITT's catch phrases. Knight Rider — or Supercar as it was called in Italy — told the episodic story of a former police officer, Michael Knight, who fought crime with his A.I.-powered car. As such, the TV car and the the model have a heavily computerized (by 1980s standards) dashboard and yoke steering wheel.

Pontiac and McLaren once hooked up, and it was rad

Most of us would bend over backwards to have a chance to own a McLaren car, but few can afford such extravagance. That said, there’s a way you can get behind the wheel of a legitimate McLaren without breaking the bank. For 1989 and 1990, the Pontiac Grand Prix was offered in a limited-edition ASC-McLaren variant that featured tuning and updates from the iconic British automaker. Examples of this rare coupe rarely surface for sale, so itÂ’s surprising to see this low-mile 1990 Pontiac Grand Prix ASC-McLaren on eBay. The car is the result of a partnership between American Specialty Cars-McLaren (ASC-McLaren) and Pontiac. WeÂ’re not talking about the McLaren Formula 1 team or even the iconic McLaren road cars here. The McLaren connection comes from an arm of the automakerÂ’s powertrain engineering department. The Grand PrixÂ’s standard 3,1-liter V6 got a massage and a turbocharger, adding 65 horsepower for a total of 205 ponies and 225 pound-feet of torque. A four-speed automatic transmission sends power to the front wheels. That output is modest by todayÂ’s standards, and it wasnÂ’t outrageous even by 1990 standards, but the car returned a decent 0-60 mph time of around 7 seconds. The $5,000 ASC-McLaren package added a load of cool 1980s tech to the Grand PrixÂ’s interior, some of which is surprisingly advanced for the time. The car got a head-up display and a digital display on the dash. The steering wheel should be delightfully familiar to anyone who remembers a top-end Pontiac of the era, with the entire center of the wheel filled with buttons instead of the airbags we see today. The car had insanely padded bucket seats front and rear(!) with a distinctive pear shape.  Many sources peg production numbers between 2,500 and 3,500 units, so the car is relatively rare compared to its mass-produced Pontiac counterparts. This oneÂ’s got just 17,746 miles on the clock, too, and appears to be in excellent condition. ItÂ’s had just two owners and no reported accidents. The seller notes a little surface rust from the car being in storage so long. This era of GM cars tended to deteriorate quickly, so a bit of surface rust shouldnÂ’t be a huge issue. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.