1977 Pontiac Grand Lemans Coupe 18,000 Miles No Reserve on 2040-cars

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GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Junkyard Gem: 1964 Pontiac Catalina Custom Ventura

Like Impala, Skylark, Malibu and Silverado (among many others), the Ventura name began its career as the designation for a trim level or option package used on another GM model, then became a model name in its own right. Initially a designation for a snazzed-up Pontiac Catalina two- or four-door hardtop, the Ventura name moved over to a Pontiac-ized version of the Chevy Nova for 1971. Today's Junkyard Gem, found in a Northern California car graveyard, proudly bears both Catalina and Ventura badging. Actually, the Catalina name itself started out as a trim level for the Chieftain and Star Chief models of the 1950s, just to confuse everybody. By the time this car was built, the Catalina was the cheapest of four Pontiac models built on the same full-size B-Body platform as the big Chevrolets and Olds 88s of the time (the Star Chief, Bonneville and Grand Prix ranked above it on the 1964 Pontiac Prestige-O-Meter). The 1964 Catalina four-door hardtop with the Custom Ventura package offered a lot of swank per dollar, with a price starting at $3,063. That's about $29,821 when converted to inflated 2023 dollars. The main benefit of the Custom Ventura package was an interior done up entirely in Morrokide upholstery. Morrokide was the name GM applied to Naugahyde fake leather when used in Pontiac vehicles; when used in Buicks, it was known as Cordaveen, while Oldsmobile Naugahyde was called Morocceen. Naugahyde took its name from the town of Naugatuck, Connecticut, where it was invented. This car's Morrokide is in rough shape. In fact, everything about this car is decayed and probably infectious. You know to be careful when a junkyard car has warnings about rat feces inked on the glass. That said, I couldn't resist examining the 8-track tapes that littered the interior. Here's Hotel California, the 1976 hit album by the Eagles. Supertramp's Paris, a live album recorded from the 1979 Breakfast in America tour, is here as well. Here's The Best of Carly Simon, from 1975. The tapes were played on this Sparkomatic player, which probably lived in the glovebox or under the seat. The factory radio was AM-only, and includes the frequency markings for the atomic-attack CONELRAD emergency frequencies. 1964 was the last year for mandatory CONELRAD radios in the United States.

Junkyard Gem: 2002 Pontiac Aztek

The General's Pontiac Division sold the Aztek for the 2001 through 2005 model years, and — despite enjoying something of a cultural rebirth in recent years — it is generally considered to be one of the worst cars of all time. The idea of using a minivan platform as the basis for a rough-and-tough-looking crossover with plenty of outdoor-lifestyle amenities wasn't the problem, since many vehicle manufacturers have printed bales of money using that formula. What doomed the Aztek was its hideous appearance and sticker price too lofty for its underemployed-at-the-time Generation X target demographic. Still, the Aztek proved to be perfectly suited for the outdoor activities that Coloradans love: hiking, camping, fishing, skiing, hauling mud-caked golden retrievers around, etc., and so you'll still find lots of Azteks on the roads of the Centennial State. Here's an Aztek Yellow Aztek (yes, that's really the paint color's official title) residing just a few rows from a '76 Checker Taxicab in a Denver self-service yard. Sure, it does look like a vehicle built to the specifications of a six-year-old who decreed a mashup between a Datsun F-10 and a Fisher-Price Little People Travel Together Airplane, but so what? There's a built-in air compressor to blow up your inflatable rafts and volleyballs, a tent attachment that turns the rear of the van into a camper, 12-volt power plugs all over the vehicle (years before this became commonplace on ordinary minivans and SUVs), and running-gear commonality with a jillion Ventures, Silhouettes, Montanas and Trans Sports. Buick managed to de-uglify the Aztek (somewhat) and sold it as the Rendezvous through 2007, but the Aztek never could win over many people with this face. I see plenty of Azteks and Rendezvouses in Denver-area wrecking yards, and I've documented a handful over the years. This one came fully loaded from the factory, with the Corvette-style heads-up display in full effect. The center console was a removable cooler, which was a great idea Â… except for the fact that this cooler holds five standard 12-ounce cans. Michigan residents tell me that this must have been intentional on the part of the Detroit-based Aztek designers, because Michiganders are expected to chug one beer out of a sixer as they walk from the liquor store to the car in the parking lot Â… which makes me extra cautious whenever I'm driving in the Wolverine State.