1972 Pontiac Lemans Sport Convertible on 2040-cars

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GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Burt Reynolds' personal 1977 Trans-Am from Smokey And The Bandit for sale

Smokey and the Bandit is one of those quintessential 1970s car movies with insane premises but tons of fun. After all, the basic plot of the film is about distracting the police to transport cases of Coors beer cross country. While Burt Reynolds receives top billing, the real star is definitely his black Pontiac Trans-Am. Now, there's a chance to posses one of these muscle machines actually owned by Reynolds, and it's already proving quite popular. The car is a '77 Trans-Am with the famous, gold screaming chicken proudly on the hood. However, while this is a piece of Reynolds memorabilia, it's not really part of cinematic history. According to the listing, this example was used as a promotional vehicle and then given to Reynolds with a title showing him as a previous owner for proof. Still, there's 400-cubic-inch (6.55-liter) V8 under the hood with a 4-barrel carburetor and an automatic transmission. A plaque inside the driver's door proclaims the car as a "1977 Pontiac Trans Am Owned By Burt Reynolds," and there's a Bandit logo on the door. This is just one lot of Julien Auction's sale of Reynolds memorabilia on December 11 and 12 at The Palms Casino Resort in Las Vegas, NV. Bidding is already running online, and the Trans-Am is up to $130,000, as of this writing. For the true Reynolds fanatic, the auction also lists the motorized stagecoach from his wedding to Loni Anderson. It rides built on an International Harvester Scout frame with an interior reportedly from Dolly Parton.