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Looking Back At Oprah's Free-Car Giveaway 10 Years Later

Molly Vielweber's Pontiac G6 appears unremarkable at first glance. It wears forest green paint, rolls on five-spoke aluminum wheels, and it has a sizeable scrape in the driver's side door, the scar of a decade's worth of hard use. You wouldn't notice it parked at a big box store or cruising on the highway. Pontiac made hundreds of thousands of G6s in the 2000s, and a lot are still on the road. It's unremarkable in every way except for the front license plate, which reads, "Oprah 6." But this is not just any G6. This car is a part of television history. Vielweber won her G6 10 years ago at a taping of The Oprah Winfrey Show, when Oprah kicked off her 19th season in dramatic fashion by giving all 276 members of the studio audience a free car. It was an unprecedented stunt that changed lives, generated controversy and ultimately failed to provide enough of a marketing lift for Pontiac, which would be shuttered just over five years later. September 13 marks the 10-year anniversary of the memorable event, which caught everyone, including audience members, by surprise. In a masterful display of showmanship, Oprah dialed up the suspense to match the enormity – and cost – of the event. First she gave away 11 cars, which would have been a landmark TV promotion by itself. But then she coyly announced: "I've got a little twist." Models circulated throughout the audience carrying silver platters loaded with white boxes wrapped in red ribbon. One contained a set of keys, Oprah implied, for another audience member to win the final car. "Do not open it. Do not shake it," she commanded the crowd. Finally, with the suspense built to a fevered pitch, everyone opened their box. They all had keys. "You get a car! You get a car! You get a car! You get a car! Everybody gets a car!" Oprah exclaimed. "Everybody gets a car! Everybody gets a car!" This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Everybody did get a car. But not everyone kept it. William Toebe attended the show with his wife, Jillaine, and he immediately thought of the tax implications, which stretched to $6,000 or more for some audience members. It was a tough reality for many in the audience that day, some of which had been selected based on their need for a new car. "That responsible part of me stepped forward and wondered 'where am I going to get the money to pay the taxes?'" he recalled.

Official USPS Muscle Cars stamps coming to a mailbox near you

As much as our digital lives have cut down on our trips to the post office, there are still times that sending "snail mail" is necessary. With us car lovers in mind and philately in their hearts, the good folks at the United States Postal Service will introduce a new stamp design called "Muscle Cars" starting on February 22.
Designed by artist Tom Fritz, the new collection of stamps consist of five classic muscle cars: 1969 Dodge Charger Daytona, 1970 Chevrolet Chevelle SS, 1967 Shelby GT-500, 1966 Pontiac GTO and 1970 Plymouth Hemi 'Cuda. In addition to just the stamps, the USPS is also commemorating the new series with plenty of collectable memorabilia. Previous car-related stamps include 50s Sporty Cars from 2005 and 50s Fins and Chrome from 2008.

Online Find: 1970 Pontiac Firebird Concept, cousin of the Weinermobile

So there's this for sale over at Hemmings: the 1970 Pontiac Firebird One concept designed by Harry Bentley Bradley and built by Dave Crook. For sale at the time of writing in Bellevue, Washington for $94,950, most of the seller's description appears to be pulled from a 2001 Barrett-Jackson listing, when the car was sold at auction for $61,600. Before we get to the car, it helps to know the man behind it: Bradley was a designer at General Motors from 1962 to 1966 who, against company policy, continued to submit designs to Hot Rod magazine under an assumed name. Mattel poached him in 1966 to design its brand new toy line called Hot Wheels, and Bradley designed all of them except one. He only stayed at Mattel for a year because he didn't think Hot Wheels would be successful, then left to start his own design company. Among other works, he penned the most recent example of the Oscar Mayer Wienermobile. Now can you see the Firebird One's design language? Since it apparently has a letter of documentation from GM design staff, we'll assume that GM asked the then-freelancing Bradley to work some magic on its muscle car, this being the totally Hot-Wheels influenced result. There are 17,456 miles on its 255-horsepower, 350 cubic-inch V8. The interior has tan leather, custom bucket seats, a wood grain dash, and one of the most awkward spare tire placements ever. The seller assures all prospective buyers that it is, like the Death Star, "fully operational."