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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Vitruvian Energy crowdfunding to make EEB, a trashy biofuel

When sewage is treated at a wastewater treatment facility, biosolids are the byproduct. After being separated from the water, biosolids are usually sent to a landfill or incinerated. That doesn't mean that they're without value, however. Vitruvian Energy has created a process to make a usable fuel out of this human waste product, and while the source is pretty gross, it is undeniably abundant, and the results are much cleaner. EEB can be made for less than $4 a gallon. In a process that Vitruvian Energy claims is energy efficient, biosolids are femented and introduced to a type of bacteria to create PHA plastic. Reacting the PHA with ethanol creates the ethyl-3-ethoxybutyrate (EEB) biofuel. Vitruvian says EEB can be blended up to 20 percent with gasoline or diesel without any engine modifications. This lowers the carbon footprint of the fuel it's blended into, and serves to oxygenate diesel, leading to fewer harmful emissions. EEB can also be made using other organic waste products, such as corn stover, rice straw and distillers grains. EEB can be made for less than $4 a gallon and isn't subject to the maddening market fluctuations and international politics of fossil fuels. Furthermore, EEB's carbon footprint is 70 percent less than that of fossil fuels. Vitruvian also sees potential for EEB to be used on its own to power vehicles or burned to produce electricity for the grid. So far, Vitruvian Energy has used grants from the California Energy Commission and National Science Foundation to develop EEB, and has tested the fuel in a Pontiac Solstice at Oak Ridge National Laboratory. Now, Vitruvian is wants to test EEB on a larger scale in the real world in order to prove EEB's viability to interested parties in the wastewater treatment industry. In an Indiegogo crowdfunding campaign, Vitruvian Energy hopes to raise $200,000 to build a prototype EEB production line and to run a test vehicle for a year on an EEB-diesel blend on the streets of Seattle. Donors can score some interesting perks such as shirts and bumper stickers that say "Get Clean with Poopaline." Learn more about EEB in the video and press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Pontiac Aztek rises from the ashes of infamy in Firebird Trans Am guise

What if the Pontiac Aztek, one of the most widely ridiculed vehicles ever built, was reimagined with a little flair from one of the former brand’s more legendary cars? Well, it turns out that someone not only came up with that idea, but followed up on it. And so, we present to you the Pontiac Aztek Firebird Trans Am, uh, trim package? ItÂ’s not real, of course, but it comes from Abimelec Arellano, an Hermosillo, Mexico-based car designer with too much time on his hands who goes by the name Abimelec Design. Arellano redesigned the midsize SUVÂ’s wimpy front fascia to surprising success by simply adding widened fender flares and perhaps modernizing the headlights. He also went all-in embracing the AztekÂ’s abrupt, flattened rear end by removing the rear bumper lip, adding a slightly more aggressive rear spoiler to boot. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Elsewhere, the dominating and cheap-looking gray plastic under-cladding is gone in favor of body-color panels. Arellano also added some probably larger Pontiac Snowflake wheels with gold accents that really make them pop and play well against the signature Firebird decal dominating the hood. Commenters generally fall into one of two buckets. As one put it, “I never thought the Aztek could look this good.” Others implored Arellano to do a version with a T-top. Or as one Autoblog editor put it, “So it turns out the reason the Aztek was a laughingstock failure is that it didnÂ’t come in a Smokey and the Bandit Edition. Somewhere, a dude who got shouted down in a product-planning meeting years ago is vindicated.” Sold between 2001 and 2005, the Aztek arguably reached the pinnacle of its notoriety as the metaphor for the drab, underachieving life of Walter White in AMCÂ’s meth drama, “Breaking Bad.” It came equipped with a 3.4-liter V6 that made 185 horsepower and sent it through a four-speed automatic to the front wheels, with an all-wheel drive version also available. The Aztek may have the last laugh, especially if it gets a screaming chicken. “The fact it was a controversial design and didnÂ’t sell well will make it an object of curiosity from a historical standpoint many years from now,” McKeel Hagerty, president and CEO of classic-car insurer Hagerty Insurance, told Autoblog back in 2016.