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A case for Pontiac's return

Sadly, many brands have disappeared off of the automotive landscape over the decades. Many people have imagined over the years of restarting defunct automotive brands. A few of those dreamers even made prototypes to shop around and to established connections with investors. But, alas poor Yorick, however valiant an effort, many brands are shuttered for good, rarely to be heard of again except in historical tales or maybe seen in car shows. So, what do you do when you win the lottery? Not just any lottery... In fact, it is a lottery that takes care of you and your loved ones for life? You and your family don't have to work, ever. You can give to charity, pay other people to do those projects that you've been putting off, and so on and so on. But, you're still a Car Nut right? There begins the conundrum. Do you buy and fix cars, new premium cars, old muscle cars, or classics, or maybe, just maybe, do you buy the rights to an old departed automotive brand and bring it back to life. Hmm. Which brand? The problem with the old Pontiac was that it was an additional badge engineered vehicle in the portfolio of GM. The meant the brand was diluted by competition from its own parent company, in addition to the competition outside the camp. So, if it were to come back, it would have to be different. Yet, it would still need to keep true to its roots at the same time in order to wake up its armies of existing fans. Even those that aren't fans of Pontiac cannot deny that Pontiac has a long heritage of legendary vehicles. So do Packard, and Studebaker, and others. So, why would a lottery winner choose Pontiac as the marque to bring back? That's easy! Pontiac's long heritage is closely tied to performance vehicles that made many of a teenager drool. Even more important though is that Pontiac is still fresh on people's minds. The brand itself is only recently departed. So, Boomers, Generation X, and Millenials all would all be able to identify with it as opposed to brand names that disappeared multiple decades ago and that now have a more limited appeal. The return of Pontiac couldn't just be another launch of a badge engineered vehicle. It would have to be performance oriented, yes. But, it would have to be unique in some way, a niche brand. What niche though? Look at the automotive landscape now and you see that Tesla is the one out there grabbing at the wide open electric niche with success.

Another Burt Reynolds Trans Am is up for auction

Fans of Smokey and the Bandit, your car has arrived. This Saturday, January 21, Barrett-Jackson will auction a 1977 Pontiac Trans Am clone that, while not originally in the movie, was owned and signed by the Bandit himself, Burt Reynolds. Not only that, but it packs many modifications that should make this Pontiac drive the way we all imagined it did. This is a Trans Am clone, not an original. The car was built by Nebraska company Restore A Muscle Car, and started life as a lowly Firebird Formula. However, the company brought it up to Trans Am grade and beyond. Under the hood is a fuel-injected 8.2-liter V8 from Butler Performance that Restore A Muscle Car says produces 600 horsepower. Coupled to the big V8 is a Tremec five-speed manual transmission. There's even Hurst line-lock on-board, so this Trans Am should be perfect for on-demand burnouts. The car also comes with QA1 coil-over suspension, so it should corner better than the original, too. The outside looks roughly like a stock Trans Am, but it now has 18-inch wheels styled after those from the movie car, and the shaker scoop says "8.2" on each side. View 5 Photos In 2014, a 1977 Trans Am owned by Reynolds sold for a whopping $450,000. That car wasn't an actual movie car either, and lacked the modifications of this one. However, it was used as a promotional car and was given to Reynolds, so it did have some history with the film. This upgraded car is listed in the Barrett-Jackson catalog as "no reserve," so it's going home with a new owner on Saturday, regardless of price. Related Video:

1939 Pontiac Ghost Car commands $308,000 at auction

For the 1939 World's Fair, Pontiac built a Deluxe Six bodied in Plexiglass. Part of the Previews of Progress pavilion in which General Motors' Futurama showed off what was to come in the world of autos, the 'invisible' Pontiac is credited as the first transparent car in America. And there were no shortcuts taken with its body: the Plexiglass form was fabricated by the company that brought the material to market in 1933, Rohm & Haas.
The see-through sedan was sold at RM Auctions' St. John's auction in Michigan on July 30, fetching $308,000. Not bad appreciation for a domestic oddity that cost $25,000 to build when new. You can check out the high-res gallery of its innards, including copper and chrome metalwork and white moldings and wheels, and get the exhaustive details on it after the jump.