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Why Pontiac should come back and how it can be relevant again

When I was a kid growing up in Metro Detroit, our family was always entwined in the General Motors empire. My dad and some of our relatives worked for GM in various capacities, and we had our fair share of Chevrolet, GMC, and even Buick products in our humble driveway. However, it was my Uncle Ed that always had a vehicle from the one GM brand that always appealed to me the most: Pontiac. Seeing him pull up in his Pontiac 6000 and later the '90s era Grand Prix sedan that replaced it was always an exciting occasion, and both of these models also reflected the playful spirit that once defined the Pontiac brand. Back when Pontiac first got its performance groove on in the '60s, names such as GTO, Firebird, as well as Bonneville became iconic nameplates in the broader muscle car era. The '80s saw Pontiac lose some of its styling heritage, but also try new things at the same time including turbocharging as well as the mid-engine sports car with the flawed but still sleek Pontiac Fiero. When the Pontiac brand was shuttered in 2009, it was a mere few years after I earned my drivers license, and also when Pontiac was just beginning to regain some of its lost luster. Granted cookie cutter efforts like the Pontiac G3, (Chevrolet Aveo) G5, (Chevrolet Cobalt) and G6 (Chevrolet Malibu) certainly did not help matters during Pontiac's final years on the market, but two models in particular offered a compelling glimpse into what could've been for the storied brand. The first was the Pontiac Solstice roadster/coupe. Originally introduced as a concept back in 2004, and championed by everyone's fighter jet flying auto executive Bob Lutz, the Solstice was designed to be a serious competitor to the Mazda Miata, and while its interior ergonomics were flawed and the top solution not ideal. It proved to be a fun little car to drive, and also a sales success for Pontiac with initial demand exceeding expectations.This was especially due to its lineup of engines with the 2.0 liter LHU turbocharged four-cylinder engine delivering 260 horsepower in GXP variants. The second and (inarguably my favorite Pontiac model) was the Pontiac G8 sedan. Originating in Australia as the Holden Commodore VE, the G8 was designed to rectify the multitude of sins created by the last generation Bonneville. Front wheel drive was pitched in favor of rear wheel drive, and for the first time in a long time interior ergonomics and cladding free exterior styling were key building blocks for success.

Motorweek looks back at the Pontiac Aztek

The Pontiac Aztek has earned a position as this generation's ultimate, automotive punchline. Even other execrable models like the Yugo or Mustang II probably get more respect these days just out of their sheer quirkiness, but the Aztek remains a joke. Fortify your mind for what's coming, though, because the much-maligned Pontiac might not be quite so atrocious, at least according to MotorWeek's latest Retro Review video. MotorWeek calls the Aztek, "GM's first true crossover vehicle," and it's amazing to think of the hated model as a progenitor of one of the most popular segments today. While admitting that the looks are polarizing, John Davis and company actually come away pleased with the Aztek's utility. They praise that there's a ton of room in the back, and the interior is packed with useful features like a removable cooler in the center console and radio controls in a cargo area. The show is even impressed with how the Pontiac drives and throws around accolades like "nimble" and "pleasant." After seeing the Aztek leading the pack on lists of the worst vehicles of all time for years, listening to it get such effusive praise is actually quite jarring. Could we all be so wrong? No, there's absolutely no debate that this is still a hideous automobile. However, MotorWeek asserts a complete reversal of the generally perceived wisdom about the early CUV. While unexpected, thinking about such an abhorred model in a different way is a cool experience. Check out the video for a different take on the Aztek.

Junkyard Gem: 1986 Pontiac Fiero 2M4

The mid-engined, plastic-bodied Pontiac Fiero two-seater caused great excitement when it hit the streets as a 1984 model, then became something of an embarrassment for GM when its design flaws became clear to the car-buying public. Still, when a V6 engine became available for 1985, followed by a fastback roof for 1986, the air of Pontiac Excitement around the Fiero lingered to a certain extent. We took a look at a discarded '86 Fiero GT with both the 2.8-liter V6 and the fastback body last year, and now we'll take a look at an example of the econo-commuter four-cylinder notchback version from the same year. Pontiac used the 2M4 designation (standing for two seats, mid-engine, four cylinders) on four-cylinder Fieros, while the six-cylinder cars were known as 2M6s. 2M4 decals went on four-banger Fieros for the 1984-1986 model years, while 2M6 decals seem to have been applied less consistently to the V6 cars of that period. During the early development period of the car that became the Fiero, the idea was that it would be a nimble sports car with a lightweight engine. Then the plan shifted, with the Fiero intended to be a gas-sipping commuter. When the car finally hit showrooms, it was a lot heavier than intended, it had a Chevy Citation front suspension in the back plus a Chevette front suspension, and its engine was the low-revving, weighty Iron Duke 2.5-liter straight-four. The Duke was about the least sports-car-appropriate four-cylinder engine The General could dredge up from his parts bins, but it was cheap and there was no shortage of production capacity. By the time the Fiero came out, the Iron Duke had been renamed the Tech 4. This one was rated at 92 horsepower and 132 pound-feet. The V6 Fieros get all the press today, but plenty of the Duked versions were sold (amazingly, the Chevrolet Camaro was available with Iron Duke power from 1982 through 1986). The emissions sticker tells us that this was a California-market car, rather than the "49-state" model the rest of the country got. California-specific emissions hardware added $99 to this car's price ($277 in 2023 dollars). While this car is a base model, the original buyer loaded it with options. The transmission is a three-speed automatic, priced at $465 (about $1,303 in 2023 dollars). A five-speed manual was standard equipment on the 1986 Fiero, though the old-fashioned four-speed manual was still available for a $50 credit ($140 now).