Great 1968 Pontiac Gto Convertibile No Reserve on 2040-cars

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Why Pontiac should come back and how it can be relevant again

When I was a kid growing up in Metro Detroit, our family was always entwined in the General Motors empire. My dad and some of our relatives worked for GM in various capacities, and we had our fair share of Chevrolet, GMC, and even Buick products in our humble driveway. However, it was my Uncle Ed that always had a vehicle from the one GM brand that always appealed to me the most: Pontiac. Seeing him pull up in his Pontiac 6000 and later the '90s era Grand Prix sedan that replaced it was always an exciting occasion, and both of these models also reflected the playful spirit that once defined the Pontiac brand. Back when Pontiac first got its performance groove on in the '60s, names such as GTO, Firebird, as well as Bonneville became iconic nameplates in the broader muscle car era. The '80s saw Pontiac lose some of its styling heritage, but also try new things at the same time including turbocharging as well as the mid-engine sports car with the flawed but still sleek Pontiac Fiero. When the Pontiac brand was shuttered in 2009, it was a mere few years after I earned my drivers license, and also when Pontiac was just beginning to regain some of its lost luster. Granted cookie cutter efforts like the Pontiac G3, (Chevrolet Aveo) G5, (Chevrolet Cobalt) and G6 (Chevrolet Malibu) certainly did not help matters during Pontiac's final years on the market, but two models in particular offered a compelling glimpse into what could've been for the storied brand. The first was the Pontiac Solstice roadster/coupe. Originally introduced as a concept back in 2004, and championed by everyone's fighter jet flying auto executive Bob Lutz, the Solstice was designed to be a serious competitor to the Mazda Miata, and while its interior ergonomics were flawed and the top solution not ideal. It proved to be a fun little car to drive, and also a sales success for Pontiac with initial demand exceeding expectations.This was especially due to its lineup of engines with the 2.0 liter LHU turbocharged four-cylinder engine delivering 260 horsepower in GXP variants. The second and (inarguably my favorite Pontiac model) was the Pontiac G8 sedan. Originating in Australia as the Holden Commodore VE, the G8 was designed to rectify the multitude of sins created by the last generation Bonneville. Front wheel drive was pitched in favor of rear wheel drive, and for the first time in a long time interior ergonomics and cladding free exterior styling were key building blocks for success.

Destiny: General Motors should bring back Pontiac

Despite having officially left the market in 2010, the Pontiac badge is still a common sight on roadways throughout the United States. Towards the end of its life, Pontiac models were largely rebadged versions of other General Motors vehicles, like the Pontiac G5 and Chevrolet Cobalt. It's sad, but there's no other way to put it; Pontiac was a mere shadow of its former self at the time of its death. Now it's time to revive the legendary brand. General Motors announced it would be reviving the Redline series, a package that originated with Saturn, another dead brand, earlier this year. Some models, like the Chevrolet Camaro will receive unique cosmetic touches designed to make it look even sportier, something Pontiac excelled at in most cases. Gas prices have fallen dramatically in the past few years and consumers have taken notice. Sales of fuel efficient cars, like hybrids and compact sedans, aren't increasing at the same rate as larger, less efficient vehicles, like trucks and SUVs. Muscle cars, like the Ford Mustang, are seeing increasing sales as well. Perhaps it's time to revive Pontiac and restore the marque to its former glory: a brand that brought performance and style at an affordable price. There are currently few manufacturers that offer a true challenge to high-performance automakers like BMW. The German brand continues to see high sales year after year and performance has a lot to do with it. Brand recognition, namely through the BMW badge, plays a major role as well. Pontiac, arguably one of the most well-known brands to ever grace the industry, can match both factors with ease. Pontiac was once revered as a brand that revolutionized the muscle car segment in the 1970s and 1980s. It still has a lively following throughout enthusiast spheres and amongst drivers of all ages to this day. Reviving the brand with a small line of high-performance vehicles would certainly offer a challenge to dominating German brands. A small lineup of affordable vehicles bearing the Pontiac badge and designed for performance and style would certainly make waves in the current market. Reviving a few older nameplates, such as the GTO and Trans Am, would offer nostalgic appeal. Packing both models with a powerful entry-level engine, say the Camaro's turbocharged four-cylinder or V6 engine, would open up the market considerably.

Burt Reynolds Smokey and the Bandit Trans Am sells for $450k

Apparently, there's still a lot of love out there for by Burt Reynolds and his famous role in Smokey and the Bandit – or at least for his car. As you might remember, Autoblog reported on the auction of the 1977 Pontiac Trans Am a few week ago. At the time, the movie star's car was already well past its $80,000 top estimate, and bidding only shot up from there for a final price of $450,000. That seems like a lot of money for a Trans Am that never actually appears in Smokey and the Bandit. According to the listing, the car was used to promote the film and was given to Reynolds afterward with his name on the title as proof of ownership. The Trans Am looks practically identical to the one in the movie with black paint, the gold firebird on the hood and Bandit name on the driver's door. This one packs a 400-cubic-inch (6.6-liter) V8 with a 4-barrel carburetor under the hood, an automatic transmission and a plaque inside the door that proclaims "1977 Pontiac Trans Am Owned By Burt Reynolds." The wedding stagecoach based on an International Harvester Scout we mentioned in the earlier story also beat its top estimate of $20,000. It went for $34,375, according to the auction house's website, and in total the sale raised about $2.5 million. Scroll down to read the full announcement from Julien's Auctions. LEGENDARY STAR BURT REYNOLDS PROVES TO BE AS ICONIC AS HIS AUCTION RESULTS "Smokey and the Bandit" Trans Am Sells for $450,000 Career Memorabilia including Awards, Personal Items and Film Worn Costumes along with Vast Art Collection from Reynolds Museum Caliber Private Collection Featured at Julien's Auctions This Week Brings in $2.5 million Las Vegas, Nevada – (December 15, 2014) – Julien's Auctions, the auction house to the stars concluded a whirlwind two-day auction of The Collection of Award Winning Actor Burt Reynolds. The exciting auction event featuring personal effects, career memorabilia, and a museum-caliber fine art collection took place at the Palms Casino Resort Thursday and Friday with bidders from around the world bidding high and bidding often. Burt Reynolds, best known as a leading film star, has had a storied career both on the big and small screen. Aside from his award winning portrayals of some of the world's most iconic characters in film and television, Reynolds is also a businessman who has owned a football team, a dinner theatre, a working ranch and even a museum.