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Automakers tussle over owners of 'orphan' makes
Thu, 10 May 2012When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.
Lutz dishes dirt on GM in latest Autoline Detroit
Mon, 20 Jun 2011Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.
Junkyard Gem: 1991 Pontiac 6000 LE
Sat, Dec 2 2017Sibling to the Chevrolet Celebrity and Oldsmobile Cutlass Ciera, the Pontiac 6000 sold pretty well during the early-to-middle 1980s, but had been relegated to the dealership bargain bin and fleet-car cul-de-sac by the time of Operation Desert Shield. Here's a final-year-of-manufacture 6000 LE that I photographed in an Arizona self-service wrecking yard. This car was sold new in Arizona, and it will be crushed in the same state, 26 years later. The LE was the cheapest trim level for the 6000 in 1991, but the original purchaser of this car sprang for a few options. For example, instead of the utterly miserable 2.5-liter Iron Duke four-cylinder, this car packs the 3.1-liter V6. That meant 140 horsepower instead of 110, plus an engine note more like a vacuum cleaner sucking up a spaghetti spill than an ailing blender chewing on walnuts. AM, FM, and cassette. Not only that, but the auto-reverse feature meant that your mixtape cassette wouldn't stop right in the middle of your favorite Roxette tune. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Even the wretched Daewoo-built Pontiac LeMans gets more screen time than the forgotten 6000 in this 1991 TV ad featuring the voice of Captain Picard. Featured Gallery Junked 1991 Pontiac 6000 View 15 Photos Auto News Pontiac Automotive History Sedan