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GM doing fine at retaining Pontiac owners

This isn't the first time we've reported positive news about General Motors retaining former Pontiac owners. Get a few more stories like this latest report from Edmund's Auto Observer, and it will mark an ongoing positive trend for GM. Edmunds.com crunched the numbers to see how well the General is hanging on to customers after shutting out the lights at Pontiac, and it found that nearly 40 percent of Pontiac owners stayed with a vehicle from a General Motors brand.
The numbers are a little lower than an earlier R.L. Polk & Company study, but Edmunds says General Motors is keeping more former Pontiac buyers than it has since 2007. Most are turning to vehicles from Chevrolet, especially during January and February of 2011, when GM incentivized Pontiac owners to stay under the umbrella. Those moves seem to have worked, and 28.1 percent of Pontiac owners trading up made the jump into a Bowtie.
Buyers that have gone elsewhere have largely stayed loyal to Domestic automakers, with Ford picking up the most conquests from Pontiac, with 9.4 percent switching. Toyota and Honda picked up 7.4 percent of the pool of former Pontiac drivers. The numbers are defying any predictions that Pontiac buyers would completely exit the General Motors fold, and have climbed up closer to parity with the retention figures of other GM brands from a 2009 low of only 16 percent retention.

Junkyard Gem: 2000 Pontiac Grand Prix Daytona 500 Edition

The W Platform proved to be extremely long-lived and versatile for General Motors, remaining in production from 1988 all the way through 2016. You had your Impalas and your Regals and your Cutlass Supremes, and of course the 1988-2008 Pontiac Grand Prix was a W-body. For the 2000 model year, Pontiac made the racy-looking Daytona 500 Edition Grand Prix, an example of which I just found in a Northern California self-service wrecking yard. 2,000 of these cars were made, presumably because it was the year 2000, and each one sports plenty of cool-looking Daytona 500 graphics. Perhaps some Regal owner will buy these seats and swap them. This is the second junked Daytona 500 Grand Prix I have seen recently, after this one in Colorado. The Daytona 500 was about the same as the GTP version, with Eaton-supercharged 3800 engine making a respectable 240 horsepower. Disappointingly, this car has an automatic transmission. It never saw 150,000 miles, unlike most 21st-century W-bodies I see in wrecking yards. Featured Gallery Junked 2000 Pontiac Grand Prix Daytona 500 Edition View 21 Photos Auto News Pontiac Sedan

Junkyard Gem: 2001 Pontiac Grand Prix GTP

For General Motors, the W platform just kept giving and giving and giving for decade after decade, serving as the basis of Buick Regals, Oldsmobile Intrigues, Chevrolet Monte Carlos, and many, many more models. The final and most powerful Pontiac W-Body, the sixth-generation Grand Prix GTP, rolled off assembly lines for the 1997 through 2003 model years. Here's one in a Northern California self-service wrecking yard. GM bolted the supercharged 3800 V6 into vast numbers of cars during this era, providing a deep reservoir of cheap blowers for unwise high-boost projects. 240 front-tire-charring horses, complete with a Roots-type blower scream from the Eaton supercharger under the hood. I see plenty of blown 3800s during my junkyard travels, from the Bonneville SSEi to the Oldsmobile LSS. Depressingly, GM stopped putting manual transmissions in the Grand Prix during the 1993 model year, so '01 GTP owners had to take the four-speed slushbox. This one came close to the magic 200,000-mile mark, but fell 25,000 short. The interior took a beating during its life, ending its time on the road with shredded upholstery and dirty panels. Seven-band graphic equalizers were all the rage during the 1980s, but GM kept the tradition alive into our current century. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Grips the pavement like ... a shopping cart on wet linoleum? Featured Gallery Junked 2001 Pontiac Grand Prix GTP View 21 Photos Auto News Pontiac Automotive History